Full Service Email Marketing
Email marketing is a proven content marketing strategy that can increase brand awareness, grow qualified website traffic, and generate leads in promoting your products and services online.
Our full service email campaign management services include list building, drip campaigns, email nurture campaigns, email analytics and content creation for B2B. Email marketing is an essential element in the digital marketing mix. It represents a key opportunity for your business growth.
Get email marketing working for your business, whether you need an overhaul, or are just getting started, email marketing is an essential element in your marketing mix.
Email marketing is an essential element in digital marketing strategy.
Emailing is one of the single greatest tools that business owners have at their disposal. 64% of companies surveyed consider it the most effective marketing channel. In fact, according to Radicat’s 2016 Email Statistics Report, over 3 billion people in the world will be actively using an email by 2020.
Additionally, the cost to implement email marketing is low when compared to other marketing channels. And the return on investment is incredibly high. A recent study revealed an average return on email marketing of $38 for every dollar invested, or 3800%.
Email marketing is a proven content marketing tool
Many business owners overlook email marketing or have fallen away from the practice over time. Email marketing is a valuable and evolving tool. What worked yesterday is not necessarily what will work today.
Business owners who are disciplined and consistent with their email marketing get powerful benefits from their efforts.
Here are essential email marketing activities for business growth:
- List building campaigns to grow your email subscriber base
- Stay connected with your subscriber base so you’re top of mind next time they purchase
- Boost sales with special offers and product promotion
- Educate your subscriber base to grow brand awareness
- Increase traffic to your website with new content delivered via email
- Strengthen customer loyalty with content that educates them on your product/service and increases they value they get from your company
- Develop brand advocates and highlight customer stories
How would these work for your company? Book a call and let’s figure that out together!
Our Email Marketing Services
Email Marketing Content Strategy
Engage with your audiences based on their stage in the sales cycle, with content that is relevant to them.
We develop a unique, customized content strategy for your business. How? We begin by establishing the target audience, and then create in-depth personas. This customer-centric content is both tone and topic appropriate for its audience. We deliver this content to segmented audiences via automated email software, and then carefully measure the performance on each campaign.
Asset Launch Campaigns and List Building
Establish thought leadership and demonstrate authority in your industry with outstanding content in the form of E-books, white papers, or self-help tools. These assets have become an essential part of lead generation and list building. We create a wide range of content using the latest graphic design principles, videography and trending topic trends to keep your brand up front and top of mind.
Email Drip Campaigns and List-Building
Drip campaigns are great for everything from new email subscriber on-boarding to brand awareness and promotion. We develop content that is specific to each buyer segment, and sent with a cadence that will sustain top of mind awareness. The content is the scheduled and delivered automatically on an automated calendar basis. Drip campaigns build loyalty and maintain top of mind awareness, keeping prospective customers interested in your brand offerings until the next purchase transaction.
Customized List Segmentation
Email list segmentation is a way to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Key subscriber data is used to strategically segment your lists, in order to deliver customized content to your different list segments.
Newsletter Management Services
Newsletters are ubiquitous form of email content marketing. They provide a regular opportunity to engage with prospective customers and increase subscribers with valuable content designed to build brand authority and sales conversions. Stay top of mind with your target audiences with valuable content that keeps them in the loop and engaged with your brand.
Ready to grow with email marketing in the digital marketing mix?
Learn how an Asset Digital Communications Email Marketing Program can generate more leads and increase sales!
