We Are A Top Social Media Agency
Our work starts with getting to know your business and your brand, evaluating what you are currently doing online and identifying fresh new opportunities to grow more rapidly. We like to understand the challenges you’ve encountered in the past while also scanning the competitive landscape for your business.
Next, we establish some benchmarks and a set of priorities that serves to focus the work we undertake. From there we set about the important analytics work which is the foundation of good social media strategy development.
In addition, we share our insights and recommendations for community management with you, so your team learns and provides input to the strategy development.
We will discuss the impact of business growth on your company so there are no surprises down the road. These essential steps are part of our unique and hands-on approach to build out an exciting, refreshed, fully engaged online presence for your brand.
We are the best social media agency in Toronto that offers tailored solutions for consistent and strong presence across all social media platforms.
We Get Results
Online Fashion Retailer
842.5%
Increase in follower base on Instagram and Facebook in 60 days
National Business Association
305%
647%
305%647%Growth in Year 1
Grow Your Business On Social
Having a social media presence has become essential for consumer brands as well as B2B businesses. Today Social Media possesses the power to drive significant business growth. In fact, with over 3 billion users on social media, your target audience is waiting to connect with your company.
We understand the intricacies of social media and the ever-changing algorithms that make the difference in marketing impact. In other words, our teams are professionally trained and experienced in activating the power of social media marketing to grow your business.
We leverage your existing networks to reach new target audiences, and we use data-driven strategies along with engaging content to drive the right users to your site.
One of the greatest benefits of adding effective social media to your marketing mix is the positive impact it has to your marketing overall. That means, with a strong presence on social, you may also see performance improvements across your other channels such as pay per click, or PPC, email marketing, and SEO campaigns.
54%
of social browsers use social media to research products.
71%
of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
90.4%
of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
Our Social Media Marketing Services
Social Media Content Creation
A vital aspect of social media marketing is the content that gets posted in various social media platforms. It can make or break a brand. Our content services include blogs, videos, video stories, infographics, articles, case studies, and more!
Social Media Editorial Calendars
Content development is at the core of effective online growth. All this beautiful, fun, informational or educational content is organized and prioritized in an Editorial Calendar. The calendar sets out the daily posting schedule and is tailored to your brands specific needs. We monitor and fine tune content performance using the latest analytics tools.
Social Media Reporting & Analytics
We keep a close eye on the analytics, tracking campaign performance and ever watchful for opportunities to create buzz with viral content. We also package up performance, insights, and recommendations into a monthly client report.
Community & Page Management
As an integral part of our social media marketing efforts, we are able to provide ongoing community management services, where needed. We manage your platforms ensuring each social media page shines.
Paid Social
Reach your target audience with paid social marketing. We offer a range of solutions like Pay-per-click advertising, branded or influencer-generated content, and display ads for your complete peace of mind.
Social Media Marketing FAQs
Social media marketing is a powerful strategy that uses various social media platforms to connect and engage with your target audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. It allows you to reach a large audience quickly and is a valuable tool for building customer relationships, gathering data, boosting traffic, and growing sales.
Absolutely! Social media marketing can help your business gain more leads by creating engaging content, implementing smart advertising strategies, and interacting with potential customers. Remember, each interaction, like, share, or comment increases your visibility further and helps attract more potential leads.
The answer depends on your specific business, its industry, target demographics, and company goals. Facebook and Instagram are great for businesses with visual products, Twitter works well for customer service and PR, and LinkedIn is best for B2B services. Asset Digital Communications can you help identify and implement the best social media platforms for your business.
The cost of social media marketing can vary greatly, reflecting the uniqueness of each strategy we develop and execute, unlike a cookie-cutter approach. Our services range in price from $1,500/month to $10,000/month. Click here to learn more.
Factors influencing the cost include how many social media profiles we are managing, the number of weekly posts you require, the type of content and assets we’re producing, and whether we are also serving as your community manager.
So, it isn’t only about the money, but also about the level of expertise, time, and effort we put into creating engaging content, analyzing data, and optimizing the strategies to achieve your specific goals.
The content you share on social media should not only reflect your brand’s voice and values, but also cater to the interests of your audience and inspire interaction. The type of content a business should share varies greatly based on their industry, targeted demographics, and specific business goals.
Here is the list of content types you might consider:
- Infographics: Complex data or information broken down into an easily understandable, visually compelling format.
- Articles: Share interesting, informative, and relevant blog posts or news articles from your site or from respected industry leaders.
- Images: High-quality, engaging images that showcase your products, behind-the-scenes shots, or employees can add personality to your brand and boost engagement.
- Videos: A dynamic way to demonstrate products, explain complex topics, or share client testimonials.
- Polls or surveys: Interactive ways to learn more about your audience and their preferences.
- Customer testimonials: These act as social proof and induce trust in your potential customers.
- Behind-the-scene pictures: Offering a glimpse ‘behind the curtain’ can humanize your business and boost trust and loyalty among your audience.
Remember, the key is to create content that not only aligns with your brand’s image but also resonates with your audience and nurtures your relationships with them.
Social media marketing can produce a diverse range of results, including increased brand recognition, higher conversion rates, improved customer satisfaction, and greater website traffic. It’s more about long-term results and building relationships with your audience than quick, short-term gains.
We measure the success of a social media campaign through metrics like engagement rate (likes, comments, shares), follower growth, website traffic, lead generation and sales conversion data from social media, and overall reach of your posts.
While social media does not directly affect your Search Engine Optimization (SEO) rankings, the two are interconnected strategies that can significantly drive traffic to your site. High-quality content promoted on your social media platforms can gain recognition and get shared or linked to, which can enhance your visibility in search engine results, thereby driving more organic traffic to your site.
In addition, social media can also help increase your SEO in other ways. For instance, having a strong presence on social media can enhance your brand recognition. As more people find you on social platforms and interact with your content, the chances of them searching for your brand on search engines increase, which can indirectly improve your search engine rankings.
Social media platforms are also a great way to distribute your content and get the word out about new products, services, or initiatives. A well-integrated approach that includes both social media and SEO strategies can create a 360-degree digital presence for your business, enhancing brand recognition and driving more traffic and leads.
Social media marketing improves customer engagement by providing a platform where customers can directly interact with your business. It increases brand loyalty and customer retention by allowing your followers to see a more personal side of your business, provide feedback, and receive timely responses to their queries or concerns.
