Online advertising, whether referred to as Pay Per Click, PPC, Google Adwords, or Paid Social, are part of the wide variety of high effective digital advertising channels available today.
Paid search campaigns on the Google Ads or Microsoft Advertising (formerly Bing Ads) networks, or on social media platforms such as Facebook, Instagram, LinkedIn, or Pinterest play a vital role in brand awareness and sales growth.
PPC can have a powerful impact on business growth and the top drivers today are non-branded keywords and search queries. whether the business goal is brand awareness, valuable leads, or eCommerce sales, we get you up and running quickly with PPC ads.
How Can PPC Advertising Help Your Business
- Get going Quickly
- Reach Today’s Buyers With Our Strong Targeting Abilities
- Stay In The Loop With Advanced Tools & Analytics
- Get Increased Leads And Sales With Our Knowledge Of Search Intent
- Pay Only For The Clicks You Get
Get started -with a top PPC Agency, and one of the most seasoned teams in the business. many of our clients come to us after realizing they are spending too much on ads, and not seeing results in managing their PPC themselves.
We take time at the outset to understand your business and implement the right strategy based on goals that make sense for your business. search marketing gets expensive when the wrong strategy is in place. our job is to deliver value with every dollar spent. we set up your PPC ad campaigns so your business starts seeing the benefits quickly.
85%
of consumers use the internet to search for local businesses
50%
more conversions are produced through PPC ads than organic advertising
64.6%
of people click on a Google ad while making an online purchase
200%
ROI is generated on Paid Ads i.e. $2 earned for every $1 spent
Our Unique 5-Step Pay Per Click System
Let our proven REACH 5-Step System deliver a well-targeted, high-performing PPC ad campaign for new leads and sales to your business.
Research
We commit to understanding the nature of your business and your product lines, translating this into an ads strategy that will deliver measurable benefits. for Google Ads, getting the right keyword strategy is critical. we also consider the characteristics of geography, demographics, buyer segments, lifestyle & values for social ads, and their role in your paid ads’ strategy. we then establish the best conversion goals for your campaign such as phone calls, form fills, or increased website visits.
Evaluate Available Data
We carefully evaluate all available data, looking at past ad performance, current trends, channels, and their fit for the campaign. we are experts in advanced features such as quality scores, custom audience lists, lookalike audiences, and remarketing. we evaluate all the available data in crafting measurable action plans to heighten visibility and increase leads for your business.
Channel-Specific Action Plans
Each channel gets its own strategy. we set up initial ads, carry out testing and maintain close monitoring, fine-tuning frequently based on insights generated through the process. we implement an integrated call tracking solution to monitor, record, and measure the calls generated through our ads.
Collecting Data & Ongoing Refinement
Managing a paid campaign means collecting data for comparison, insights, and refinement of ads so that performance continues to improve over time. we carry out keyword tuning to further focus search results. keyword exact match, broad match, broad match modified, negative keywords, and phrase matches are monitored, tested as part of ongoing keyword tuning to sustain and grow
ad performance.
Harness Insights for Continual Ad Performance
We develop a Unique Success Model for your business carrying out continuous optimization. this work ensures your cost per lead, cost per customer acquisition and lifetime customer value deliver a measurable ROI to your business. you stay in the loop with our monthly reporting and dedicated account managers.
Extensive Range of PPC Services
Google Ads & Microsoft Search Advertising
As ad strategists, we know how to get the most out of every search campaign we manage.
Social Ads
With millions of people actively using social media daily, advertising on social has never been so exciting. social commerce is growing rapidly on platforms such as Facebook. their advanced socio-economic and demographic data opens exciting new sales opportunities that may be right for your business. we can help you decide. when you’re ready, our in-house team creates everything needed for a high-impact social ads campaign, from slideshows, videos, carousel ads, along with the ad copy, contests, and content strategies to generate results.
Display
For a business that has products with strong visual appeal, display ads can strengthen brand awareness and attract new customers.
Video
83% of video marketers say video helps them with lead generation. Videos vary in length based on the business goals and they can deliver a wide range of messages such as brand values, testimonials, new product launches, or new features. Whether it’s 2-D, 3-D, motion design animation, filming, or something else, we manage the project from A to Z.
Remarketing
This form of online display advertising keeps your offers at top of mind among leads and website visitors who are not yet ready to buy. these ads appear in spaces across the Google Content Network and are a cost-effective approach to building and sustaining interest in your brand.
E-Commerce
An incredible 93.5% of global internet users have purchased products online. eCommerce ads are more important than ever before! stay ahead of competitors and generate more sales than ever on platforms like Amazon, Google Product Listing Ads, and Facebook Catalog Ads.
Our Recipe for a Successful Pay Per Click Ad Campaign
Keyword Strategy
A successful PPC advertising campaign will include the most prominent keywords and target audience. for this reason, our experts perform thorough keyword searches to discover the best keywords based on the target audience.
Call to Action
A strong call-to-action makes the difference between a successful ad and a mediocre one. we carefully construct CTAs that prompt action and increase the click-through rate (CTR).
Credibility
When developing a PPC ad, it’s important to address credibility. this is how trust with your target audience is established. we highlight your best credentials to establish trust quickly.
Quality
If you are wanting to drive quality leads, you need to offer quality in the advertisement. in essence, our experts are trained professionals and specialize in developing ad copy that is authentic to your brand.
Advertising Copy
The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.
Advertising Copy
The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.
Our Recipe for a Successful Pay Per Click Ad Campaign
Keyword Strategy
A successful PPC advertising campaign will include the most prominent keywords and target audience. for this reason, our experts perform thorough keyword searches to discover the best keywords based on the target audience.
Call to Action
A strong call-to-action makes the difference between a successful ad and a mediocre one. we carefully construct CTAs that prompt action and increase the click-through rate (CTR).
Credibility
When developing a PPC ad, it’s important to address credibility. this is how trust with your target audience is established. we highlight your best credentials to establish trust quickly.
Quality
If you are wanting to drive quality leads, you need to offer quality in the advertisement. in essence, our experts are trained professionals and specialize in developing ad copy that is authentic to your brand.
Advertising Copy
The most important key of a successful advertisement campaign is digital content writing. our experts have years of experience developing eye-catching, lead-generating headlines, securing new quality leads.
Pay Per Click Measurement & Reporting
How are your ads performing? We stay on top of measurement and deliver regular reporting on our work. you’re never in the dark about the work we’re doing. and we’re never more than a phone call or email away to discuss.
Pay-per-click (PPC) FAQs
Pay-Per-Click (PPC) advertising is a form of online marketing where advertisers are charged each time a user clicks on one of their online ads. It primarily transpires on leading search engines like Google and Bing.
Google Ads (formerly AdWords) and Bing Ads employ a bidding system for advertisement placement in their sponsored links section whenever a user searches a keyword related to their business offering. PPC advertising gives businesses a top-tier placement opportunity in search engine results pages (SERPs) and a cost-effective method to enhance their online visibility.
Both paid social media advertising and PPC aim to generate leads and sales. However, the main difference is the platform they are used on. PPC advertising is generally used on search engines like Google and Bing, whereas paid social media advertising is used on social platforms such as Facebook, Twitter, Instagram, and LinkedIn.
PPC can significantly benefit your marketing strategy in a multitude of ways, including:
- Immediate Results: Unlike SEO strategies that require time to show outcomes, PPC campaigns can provide immediate visibility on search engines, leading to quick results.
Targeted Advertising: PPC allows you to target your ads to specific demographics, locations, and times, giving you the power to reach individuals who are most likely to be interested in your products or services. - Budget Control: With PPC, you establish your ad spend, making it easier to manage your advertising budget. You only pay when someone clicks on your ads, ensuring that you’re investing in actions with potential for return.
- Brand Exposure: Your ads appear at the top of search results, ensuring your brand gets seen by audiences. Even if they don’t click, they are exposed to your brand, increasing brand awareness.
- Measurable ROI: Every aspect of your PPC campaign is measurable, from the number of clicks and visits, to profits and losses. This makes it easier to measure your ROI and adjust strategies as required.
- Market Insights: PPC allows access to valuable analytic data that can provide insights into consumer behavior, market trends, and keyword success.
- Improved Sales: By increasing visibility and targeting potential consumers who are actively looking for your product or service, PPC can effectively increase your leads, conversions, and ultimately, your sales.
Overall, PPC enhances your digital marketing strategy by providing immediate and measurable outcomes while allowing for flexible, targeted, and controlled advertising.
PPC advertising is different from other models as it is not reliant on winning customers organically. With PPC, you pay a fee for each click your ad receives, not for ad placement. This allows for a more controlled budget and a direct correlation between your marketing spend and output.
Any business looking to increase their online visibility, site traffic, or convert more leads on their website should consider PPC advertising. It is a powerful tool regardless of whether you are a startup, a sole proprietor, an e-commerce business, or a large corporation.
The cost of PPC advertising depends on multiple factors, including the competitiveness of keywords, the platform used, and the geographical area you want to target. You have complete control over your budget, deciding how much you want to spend daily or monthly. Sometimes it can take a little experimentation to determine the best budget to bring the return your are looking for.
At Asset Digital Communications, we help businesses determine the right platform, keywords, and budget for each PPC campaign we run.
We actively track the success of PPC campaigns using several key performance indicators (KPIs). We monitor factors like click-through rates, conversion rates, ROI, cost per conversion, and the quality of incoming traffic. By continually assessing these metrics, we can optimize your campaigns, ensuring they deliver value and the strongest returns possible.
PPC and SEO are complementary strategies. While PPC can generate quick results through paid ads, SEO is a long-term strategy that boosts organic search rankings. Together they help your brand dominate both paid and organic search results, maximizing visibility and credibility.
Learn more about PPC and SEO in our guide: Integrating SEO and PPC to Improve Digital Marketing ROI
A significant advantage of PPC advertising is its ability to yield quick results. Unlike organic SEO efforts, which take time to build momentum, PPC ads can start delivering visible improvements within a few weeks of being launched. However, for substantial gains in leads, conversions, and sales, you can expect a timeframe of around 3-4 months of active campaign management.
The reason for this timeline is that PPC requires continuous optimization based on user response. Initial results help us understand how well the keywords, ad copy, and landing pages are performing. These insights allow us to make necessary adjustments to the campaign. Over a period of 3-4 months, these revisions and improvements typically result in substantially optimized PPC campaigns with a greater return on investment.
PPC advertising platforms, such as Google Ads, offer an impressive range of targeting capabilities allowing you to reach a precise audience with your ads. You can target users based on specific keywords that they type into the search bar. This ensures your ads are presented to users actively seeking your products or services.
Google Ads also lets you segment your audience based on demographics, geographical location, interests, and even the type of device they’re using. You can also utilize ad scheduling, showing your ads at specific times of the day when your audience is most likely to be online.
Another powerful tool within Google Ads is remarketing, which shows your ads to people that have previously interacted with your website or app. This helps keep your brand in front of engaged traffic after they leave your website.
In a nutshell, Google Ads provides nuanced control over who sees your ads, enhancing the chance of reaching potential customers and boosting your conversion rates.
