After the recent lockdowns and remote working, more businesses have started to find clients online. Digital marketing helps business owners to find clients online. In this article, we share a step-by-step guide to using digital marketing to find clients.

1. Attract Prospects With A Lead Magnet

A lead magnet, as the name suggests, is to attract potential clients to you. You provide something of value rather than selling to them right away. It can be an e-book, report, whitepaper, video, and even promotional offers.

To make it effective, it must have a high perceived value. Although it’s free, it must be so valuable that your prospect would be willing to view it. For example, an article, case studies, or an e-book that answers a specific user query in detail. Your audience should feel like you’re doing them a favour by supplying them with the answers to their questions!

You can also offer an online course for your audience; this is a great way to offer your audience high-value content.

Once they’ve downloaded the lead magnet, you want to deliver value quickly. This gives prospects confidence that you have a solution for them.

Investing in a functional and responsive UI (user interface) and UX (user experience) for your website is important to deliver quickly to your audience downloading the lead magnet. You don’t want to have a website that glitches or has a slow response time. Internet users have a notoriously short attention span, if your lead magnet doesn’t download quickly or correctly, your audience will switch to another website.

2. Keep In Touch With Your Email Subscribers

Growing an email list is an important asset for any business. It allows you segment your audience based on the different levels of a sales funnel. Among all the digital marketing methods, email marketing continues to generate the highest return on investment. It allows you to stay in touch with prospects and customers without incurring more ad dollars.

Email is the number 1-way customers prefer to receive updates from brands. Give them helpful tips. Inform them of updates in the industry and your brand offerings that would be helpful to them. The important thing is to nurture the relationship by giving them valuable content.

3. Send an Email Directly to Your Prospects

Email marketing is the practice of sending promotional emails to your potential clients and existing clients. Brands curate email lists of customers; these lists are compiled by acquiring customer emails from lead magnets, subscriptions, and sign-ups on your website. Brands also opt for cold emails, sending promotional emails in bulk to their target audience.

With the internet and social media, you can find a list of ideal customers and decision-makers. All you need is some time to do some research. This is an excellent way if you deal with high-value clients.

To get a good response, craft a personalized email. This makes prospects feel you already know them. And provide value in the email that they can’t ignore.

For example, you can offer a solution to a problem they’re facing. Let them know how you’ve helped a similar business in the industry.

Decision-makers are busy. Keep your email straight to the point. And make it easy for them to say “yes” to you.

4. Connect With Prospects On Social Media

Social media is a place to network. Follow your prospects and comment on their posts. You can create or join Facebook groups related to your niche and interact with potential clients there.

Don’t pitch your offer in the first message. Instead, build a connection with them. The goal is to develop relationships first. Once they see you as a friend, it’ll be much easier to sell your product or service to them.

5. Listen To Prospects Asking For Help On Twitter

Twitter is an underused platform to find clients. Most organizations use Twitter as a broadcasting tool and even as a job board to post about vacancies at their company. But at the same time, many people are on Twitter to post their problems.

They’re actively looking for advice and recommendations. If your product or service can solve their problem, this is a good prospect for you.

Twitter makes this easy for you by providing a search engine. Put yourself in the shoes of your prospects. Search for keywords they would type in their post when they come across a problem.

Here are some terms you can search for:
Hiring a [keyword]
[keyword] recommendation
[keyword] help

Use this as a starting point. As you start searching, you’ll discover more search terms that prospects use.

It’s a simple method. And you’ll find people who need what you have to offer.

6. Gain Instant Authority By Blogging and Guest Blogging

Brands have begun investing in content marketing and using their expertise in their niche to become a resource hub for their audience.

Why Your Brand Needs a Blog

Blogging is one of the most popular forms of digital marketing. Think of successful entrepreneurs or business websites like Forbes; they have blog sections dedicated to giving their consumers high-value, quality content in the form of blog posts. This establishes brand trust; your audience sees you as an authority in your field, as a brand that knows what they’re talking about.

Blogging works similar to lead magnets; the key is to give your audience value in exchange for leads. Clicks and traffic to your site are all leads, the more visibility your content gets, the more your website and brand grows.

Add a Call-to-Action

Its essential to remember that your content has a purpose; appeal to prospective clients to generate leads. Adding CTAs is a great way to nudge your audience towards conversions. “Buy now” or “Subscribe now” are examples of CTAs for a service you offer.

If you want to increase your social media visibility, add links to your social media accounts and add CTA’s like “Tweet” or “Share on Instagram”. CTAs are a way for you to encourage your clients to generate leads for you and boost your conversions online.

Why You Should Guest Blog

Guest posting is an excellent way to put your name in front of the right audience. To make this work, publish guest posts on websites where your ideal clients browse. Ideally, it’s a well-respected site in your industry.

One of the best ways of growing your business is to form relationships with well-respected websites in your niche. For example, if you work in the marketing field, you can write guest blogs for digital marketing sites like Moz.com.

By writing informative content, you will position yourself as the subject matter expert. Usually, you are allowed to leave your contact information or your website on the post. That’s how you attract prospects to learn more about your business.

7. Run Ad Campaigns And Shortcut The Time To Find Clients Online

The beauty of paid advertising is speed. By paying platforms like Google and Facebook ads, you’re able to tap into a huge audience you can market to.

To keep costs down, laser target your ads to people who are similar to your ideal clients. These are the people who are most likely to need your product or service. Show an ad that relates to them and provide them an offer they can’t refuse.

When it comes to ad campaigns, make sure to test different ad variations. Use different ad text, images, and videos. Then, keep an eye on the metrics.

Your prospects will tell you which one they prefer to see. Stop the poor performing ads and scale the ads that are bringing you results profitably.

8. Host A Webinar To Get More Sales

Webinar is a great way to find prospects and convert them into clients. You can teach something related to your industry, do a demo of your product, or have a question-answer session.

There are 2 main types of webinars. Live webinars and automated webinars.

In live webinars, you’re streaming in real-time. You can interact with the audience, leading to a higher conversion rate.

On the other hand, automated webinars are pre-recorded versions of a webinar you’ve done in the past. This is a great way to run encore presentations for webinars that have converted well in the past. The best part is you’ve done the hard work of doing the presentation, and it doesn’t require any more of your time.

9. The Money Is In The Follow Up

Let’s be honest. Not all prospects become customers immediately. Majority needs time to weigh their options and look at their budget. But it doesn’t mean they’re never going to buy from you.

It simply means they weren’t ready yet. Nurture the relationship over time. The key is to follow up consistently.

When the time is right, they will buy from you. That’s why you need to keep yourself top of mind.

If you have kept your pipeline full, you must follow up with hundreds or thousands of prospects. Thankfully, technology has made it easy to follow up. Some CRMs allow you to send emails on your behalf automatically.

10. Ask For Feedback From Prospects Who Don’t Buy

There are lessons to learn from prospects who don’t buy. It gives you insights into how you can improve on your product, service or offer. All you need to do is to ask them.

Did they postpone the purchase decision?
Did they have trouble placing an order on your website?
Did they buy from a competitor instead?

Conclusion

As you can tell, there are many digital marketing tasks to help you find clients online. They work as long as you put in the time and effort into it. Many businesses don’t have the time or know-how to execute the plan correctly.

If you’d like to have a professional do the work for you, click on the link here to have a conversation with one of our advisors.