You’ve probably heard people talk about how content marketing is the wave of the future.

But do you understand why?

There’s no denying the fact that content marketing is incredibly effective for almost every company that tries it. But far too many of today’s marketers don’t know why it works.

Let’s peel back the curtain a little, with these amazing content marketing growth statistics!

Paid Search vs Content Marketing Efforts

Paid search is often hailed as the most cost-effective of all marketing techniques. But that title is no longer paid search’s to hold.

In fact, when a paid search is pitted against content marketing, the latter shows itself to have both lower up-front costs and deeper benefits in the long term. As time passes, content marketing builds under its own momentum, without any extra investment. Paid search, on the other hand, needs continuous cash flow for continuous success.

Do More with a Smaller Marketing Budget

Not only is content marketing cheaper than outbound marketing, but it also generates a lot more leads too. In fact, content marketing can generate more than three times the leads as outbound marketing, with 62% less budget!

In today’s digital world, outbound marketing has fallen to the wayside. Using pushy, interruptive, and intrusive ads, just doesn’t work anymore.

Instead, people prefer to engage with brands on their own terms, something content marketing is ideal for.

Content Creation Drives Business Growth

Did you know that an incredible 77% of internet users read blogs? (source)

With that stat in mind, it’s easy to see the connection between lead generation and content creation. In fact, small businesses that have a blog see 126% more lead growth than businesses without one (source).

A regularly scheduled blog is an easy way to create content that will have potential customers coming back for more!

Drive Traffic with Blog Posts & Content Creation

It can be difficult to nail down what the best content for your target will be, but it’s well worth it in the end. Businesses that do well with content marketing experience significantly more site traffic than their competition.

Compelling, valuable content, in the form of blog posts, social media, case studies, or more, that gets into the hearts and minds of readers makes a huge impact.  In fact, content marketing leaders see 7.8 times more site traffic than those who shy away from it.

Build Trust with Blog Posts

What’s more, 61% of U.S. online consumers have made a purchase based on recommendations they read in a blog (source). That very effectively shows how content marketing can help build trust like nothing else. The more trust you build in your consumers, the more they will pay attention to you and listen to what you have to say.

That is an incredible power to wield. You can be subtly persuasive without getting in anyone’s face.

Content Marketing as a Marketing Tactic

With these statistics, there’s no denying how powerful content marketing is.

Thanks to being less expensive, compelling in its messaging, and highly customizable, content marketing is ideal for every business in all industries.

Need a hand getting your content marketing strategy planned out? Book a free call with Asset Digital Communications today and start growing your business with content marketing now!