It’s no longer a question to ask, every business needs a social media presence. Regardless if you’re a small company that’s just starting out, or a large company that’s been around since the beginning of time, social media helps in marketing your business.

Social media users spend a whopping average of 2 hours and 24 minutes (source) on social media channels each and every day. This statistic alone is enough to convince just about anyone that marketing on these channels is a necessity to marketing a business.

Social media marketing helps you to gain brand awareness, build authority within your industry, develop customer relationships, and more. Let’s dive in!

How Social Media Helps in Marketing

When you think about marketing for your business, you likely think about meeting your goals. Here is how social media helps in marketing goals and meeting them.

Social Media is an Attention Getter

In order to build brand awareness for your business, you need to get your potential customers attention. One of the best ways to gain their attention is through the power of social media.

You can reach a large audience on social media platforms like Facebook, full of potential customers who are ready to make a purchase. The key is in creating relevant social media content that will stand out from the crowd.

Social media content that contains beautiful images, quality designs, and though-provoking messaging is content that is going to help your brand break through the noise. Always think about what is most important to your audience and what you can provide to help them.

You Get to Show Personality and Humanize Your Brand

One of the problems that many marketers face is that their tactics come off as salesy, which isn’t what audiences are responding to today. Social media helps to tackle this problem as it allows your brand to show personality and interact on a human level.

As a part of your social media strategy you should develop the tone and voice of your platforms. The voice of your channels should represent your brand in the best way possible.

This helps your audience to see that there is a real person behind your social media profiles that they can reach out to and rely on.

Authority Building Opportunities for Better Positioning

With so much competition in the online space, customers have a plethora of options to choose from when it comes to their needs and who they turn to for help.

Brands who have established an online presence automatically become more credible in the eyes of searchers, and this includes a social media presence. Updating your platforms frequently with relevant content helps your brand to establish authority.

Having authority in your industry shows potential customers that you are a brand they can count on. So, when the time comes for them to choose a business for their needs, they will already have businesses of authority in mind.

Building Customer Relationships and Meeting Customer Needs

The personalized approach that social media provides is a great way to develop better customer relationships. It opens the door to direct conversation between customers and brands. This could be in the form of likes, comments, or direct messages.

Additionally, social platforms are constantly coming out with new ways for brands to interact with their audience. Instagram polls are a great example of one of the new ways that brands can get their followers input and communicate with them on a large scale.

This helps customers to feel they have a way to connect directly, and for businesses to hear about their needs. Ultimately creating a better customer relationship.

Affordable Growth Through Valuable Content

While there are paid advertising options on many social media channels, organic social media content can help your business to grow affordably. Most platforms are free to join and use, which means you don’t need to put in any budget in order to see growth.

It is essential however, to create valuable content that is created based off of a solid social media marketing strategy in order to see that growth. Quality content is a big part of success when it comes to social media.

Next Step: Getting Started on Social Media Marketing

Social media not only helps when it comes to marketing, it’s a necessity to it! Those who have a strong social media presence are known to see better results when it comes to conversions and sales. They gain valuable customers and keep them in the long run.

While getting set up with a social media marketing strategy and executing that strategy is crucial, it doesn’t need to be stressful. Asset Digital Communications is here to help you step up your game with a social media marketing strategy that is built for positive business change.

If you would like more information on the benefits that social media can bring to marketing your business, book a free call today! We’re happy to answer your questions and show you how to get started.