If there is one thing that will never stop selling, it’s food.

The good news is You will never be out of customers.

The bad news is You will never be out of competitors either.

The food industry is one of the most challenging fields to break into. With all the responsibilities, obligations, and preferences that you need to carry with you as a food company, thriving in the highly competitive environment of a food business  is an uphill battle.

Not only do you have to worry about your target audience noticing you, but you also have to go the extra mile to ensure that your food and drinks are trusted enough to generate eventual customer loyalty.

To put it simply, the struggles that food companies face are multi fold. However, luckily, most of these problems have a solution:  a strong digital marketing strategy.

Before you get on to Google and search “digital marketing strategy food companies,” – give this article a read!

Below, we share some of the best tips for food companies that want to evolve their marketing campaigns and outshine other food and beverage brands in the industry!

Importance of Digital Marketing for Food Manufacturers

There is no industry that has been left untouched by the digital revolution. With the advent of new digital touch points, food manufacturers need to craft a digital strategy that can help them reduce costs, increase efficiency, and streamline business functions such as marketing and advertising, purchases, logistics etc.

More and more businesses are now buying food products online. Whether it be bulk buyers or more niche buyers.

US and Canadian businesses need to understand how to build a digital marketing strategy for the food industry that pushes their brand ahead of the rest. Creating content like blogs and videos is a great way to do this, but businesses need to take a structured approach if they are to achieve success.

Now, let’s take a look at what a good digital marketing strategy looks like for food companies.

 

The Digital Marketing Strategy Food Companies Need

As much as we’d like it to be, the answer is not straightforward. Your marketing efforts will have to stretch way beyond information about food processing and the taste of your dishes! There are several factors that you need to consider before you get to  marketing your food.

For starters, you must think of methods that will increase brand awareness. Ultimately, your goal is, more people should know your brand! Naturally, this means that you need to invest in search engine optimization as much as you can, as it is the best way to connect to your target audience.

Secondly, you will also have to focus on utilizing social networks to depict the high quality of the food you provide. This is one of  the top priorities for food companies – to convince the audience that the food is excellent without them even tasting it. This means that food companies must put extra focus on content marketing, influencer marketing, social media marketing, email marketing, and food bloggers to ensure that they perceive their brand as most desirable. Sometimes, even user-generated content like reviews and unboxings can be beneficial.

Therefore, the ultimate digital marketing strategy for food companies will involve a combination of two or more of the  aforementioned elements.

Digital Marketing Tips for Food Companies

Now, let’s turn to some things you can do and keep in mind to ensure that your digital marketing for food is as attractive and compelling as your offer’s delicious products! Whether you are a small beverage business or a newly opened restaurant, these tips will  help all food and beverage companies ensure that you are marketing your products in the best possible way.

Even the world’s largest food and beverage marketing campaigns benefit from these methods, so smaller food companies are  bound to flourish in this regard!

➔   Create a well-optimized, exciting food blog on your website.

Blogging is a great way to convert strangers into visitors and then eventually into customers. Blogging on a regular basis makes your website more relevant for search engines as well, helping your website rank higher on the results page.

Some content ideas can be talking about the unique ingredient in your food products and their health benefits.

➔   Incorporate social media channels such as Facebook in your strategy.

Posting your content on Facebook and boosting those posts on Facebook is a great way to capture new audiences. You can also run ads to promote your posts. These posts can then lead to your website or an offer where you can capture leads.

➔   Create connections with food bloggers and influencers on Instagram.

Working with influencers and micro-influencers can be a great way to get your US or Canadian food company more visibility in front of potential customers. Influencers can review your product, become a brand ambassador, use your food product in their own recipes, etc.

➔   Ensure that your website is professional, functional, and user-friendly.

Creating a website that has a clean and functional design, with a logical navigation structure is good not only for visitors but also from an SEO (search engine optimization) perspective.

➔   Use local SEO to gain more attention in your area.

Local SEO is a great way to highlight your business in front of local customers. Creating a business listing on Google that mentions your operating hours and contact details, will help you quickly get attention in your locale.

➔   Focus on getting online reviews in your favour.

Ask for customer reviews (whether good or bad!). Customer reviews build authenticity. Having these reviews on the website adds a human touch to your business as well.

➔   Keep an eye on what your competitors are doing.

Follow trends as well as your competitors. Reading food industry online forums and journals is a good way to keep abreast of the trends and learn from your competition.

➔   Engage as many viewers across multiple platforms as possible.

Social media is your gateway to a universe of new customers. Leverage it as much as you can by establishing your presence on all channels where your prospective customers consume content.

Key Takeaways

Let’s wrap up what we learned today:

• In the age of digital transformation, your business needs to adapt to various digital marketing strategies to get access to new markets.
• Social media is your friend, and you need to get used to running ads on social media and sharing your content on these platforms.
• Blogging is a great first step, and a holistic way to get more visitors while building your presence online.
• Use local SEO to your advantage by creating business listings that search engines can crawl through and surface to customers who are searching for your products locally.
• Influencer marketing is a quick way to get your product in front of the right decision-makers.

Running food companies and creating a successful food brand is not easy. It is one of the most challenging businesses one can pick. However, by implementing the perfect digital marketing strategy, food companies can succeed to the next level. Reach out to ADC and let us help you!