Construction companies may have survived years without investing in web development or social media marketing services, but changing times call for a change in the marketing strategy.

Almost every business in the world now needs to switch to digital channels to promote its products and services.

Content creation is an excellent option for engaging with potential customers, as a cleverly framed piece of content can go a long way.

If you’re a construction company in the US or Canada and are on the fence about hiring a web content company for your business, this is the blog for you. Let us gain in-depth knowledge on content strategy for construction companies.

How To Select A Web Content Company For A 

Construction Business?

As a construction business, you may have been slow to create an online presence. An established construction business relies on repeat business from existing relationships, and on word of mouth referrals. As a result your primary source of generating leads may not be your website or social media. Today’s business relies on a strong online presence, and companies who have been slow to embrace todays digital economy risk looking dated, and are most certainly losing business to ambitious young competitors who are tapping the channels that your construction business is not. They are getting new leads and sales that are under the radar of your business. As a result, today a construction business must invest in  content marketing as part of a digital marketing strategy that will generate new leads that exist online.

We have listed a few factors that will help you make an informed decision while looking for a web 

content company.

Shortlist Web Development Agencies

Now that every business looks for digital marketing services, countless agencies have popped up. However, not every  agency will be fit for your construction business.

Ideally, you should look for a web content company that has worked with similar clients in the past. It will ensure that they have a  sound understanding of your construction industry and are better equipped to fulfil your requirements.

Additionally, you should go through some websites that the web content company has previously 

developed. By doing so, you will be able to pick an agency whose vision aligns with yours

Define Your Budget

After preparing a shortlist of companies, you need to determine the amount of money you are willing to invest in web development.

Now, as a construction business, you don’t want to spend your entire marketing budget on a web content company. However, you should also not underestimate the power of a well-written piece of content.

When you’re negotiating with the agency, quote a lower price than your maximum spending ability so that you have some wiggle room during negotiations. Ensure that your agreement factors in all costs, such as hosting and continuous support.

Moreover, you should be aware of the industry pricing policy and how much the company has been charging other businesses.

Flexibility

The job of a web content company does not start and end at only creating a website. Content marketing is an ongoing process, and you may have to make frequent changes to the website to stay relevant.

The agency setting up your website needs to be flexible so that you can get your web content updated without any hassle.

(Source – Unsplash)

Marketing Services Offered By Agency

Setting up a website today is not the same as it was a few years ago. Content creation has boomed over the last few years, and every piece of content that you put out there holds the ability to make or break the image of your business.

Your web page should not just tell potential users about your services but also offer some value to them. It should optimize content for location (the US or Canada) as well. Your marketing strategy needs to stretch beyond web development and include other tactics such as creating an informative blog post once in a while.

As a construction company, you could talk about your history, your employees, the construction process, safety tips, and a lot more information that is not meant to attract clients but make your web presence substantial.

Pick a web content company that provides these services in addition to setting up a website. You may have heard about inbound marketing. It emphasizes creating valuable content as a way of attracting clients.

Content Marketing Strategies for Construction Companies

While your website content must be stellar enough to build credibility and provide relevant information to prospective customers, there’s a lot more when it comes to content marketing for a construction company website.

• Blogs that solve problems

Blogging is a great way to keep your content fresh and also help SEO to keep your website on the top of search results. Narrow down on topics that might be useful for your audience.

For example, “how to plan a home renovation project?” or “5 beautiful ways to create stunning outdoor living spaces”

A simple web search will tell you a lot about what your audience is looking for. Blogs that answer questions like the ones above, solve a pain point for the customer.

• Build an effective email outreach strategy

While great email content is definitely helpful, segmenting your email lists can be the secret recipe for success.

Segment your email lists based on customer intent and interest. For e.g., there should a separate list for customers looking to buy a new home and another one for past customers looking for home upgrades.

Fine-tune your content for each of these lists and offer them a compelling call to action in the email.

• Social media for construction businesses

Social media can be a powerful driver of leads and brand awareness.

Repurpose your blogs into interesting social media posts, use high-quality images and encourage an online conversation on the platform!

Whether you are a contractor, sub-contractor, re-modeler, electrician or roofer, having a social media presence is definitely worth exploring.

• Use local SEO strategies

Customers are always looking for local businesses that understand their location-specific pain points. This is especially true in the construction business.

Whether you are a construction company in the US or Canada, employ local SEO strategies that highlight your company to potential customers around you.

Local SEO or search engine optimization helps rank your website higher on search engine result pages. One way it does this is by listing your construction company details on business listings such as the Google My Business page. The listing gives a quick overview of the services you offer and helps the customer find your contact information and even redirect to your website.

There’s a lot that goes into building a versatile content marketing strategy for a construction business. Hiring the right agency can definitely take out a lot of leg work and leave you with time to spend on strategic initiatives.

Final Thoughts

If you want your construction business to thrive in this digital era, it is essential to employ an online marketing strategy. You need to select a web development company that aligns with your vision and can help you achieve your goals.

Let’s do a quick recap:

• Look for a web development and content marketing agency that has worked with similar clients in the past.
• Hire an agency that is flexible and adapts to your needs, while keeping costs within your budget.
• Create blogs and social media posts that provide timely and relevant content that cater to your buyer personas.
• Your website works as your digital storefront for your business.. Be mindful of the content you put there and ensure that you use the latest SEO tactics to increase discoverability on search engines.

If you use social media and the digital wave successfully to market your business, it could attract many potential customers. Picking the right agency to help your efforts can be the difference between your business ending up on the first page of search engine results versus the next.

ADC can help create a holistic content marketing plan for your Canadian or US base construction business. We have experts in digital marketing, content, SEO, web design, graphic design and more.

So, look for your ideal web development and content marketing agency and establish your online presence! If you’re interested in employing the services of experts in the industry, reach out to us for creating top-notch web development and content!