Do you know what the biggest pain points facing B2B marketers is?

Of course, you do! Otherwise, you wouldn’t be here – it’s leads.

A lead is where everything begins. Without leads, you have no clients, no revenue, no reason to be in business. Without leads, you’ve got nothing. Nada.

So, that begs the obvious question: How do I get more B2B sales leads?

Chances are, you’re not new to the marketing world. You already know how critical it is to identify your target market, create an ideal customer persona, and have a foundation of quality content.

What you need now are effective lead generation tactics. With these tips, you’ll be bringing in more qualified leads in no time!

The first thing you need to know is what B2B leads are and how they differ from B2C leads. Businesses need to create specialized lead generation strategies to ensure the growth of their business.

Continue reading to learn more about how you can get more B2B leads using the best marketing techniques!

What Are B2B Leads?

You must first understand that businesses that sell their services and products to other businesses or corporations are known as B2B enterprises. They do not deal with regular customers, so their marketing strategies need to be specialized.

To generate more leads for your business, you can try various standard marketing techniques like email marketing. You can do this by finding out the contact information of the business you are trying to reach.

Further, you can contact sales reps from this business and pitch your offer to them so that they can set up a detailed meeting for later. You can then explain your sales process to them and talk about how you conduct business.

This approach will help you land warm leads and create opportunities for your business in real-time. You can use different marketing strategies to get more B2B leads.

How To Get More B2B Leads

1. Create Free Resources

Offering something for nothing may seem counterproductive, but it pays incredible dividends in the end. Simply offer these free resources in exchange for a user’s contact information, like an email address.

These resources can be basically anything, as long as they are useful to your target audience. Try things like eBooks, checklists, case studies, webinars, white papers, or even a simple training course.

With built-in value, and a price they can’t beat, even users who aren’t familiar with your business won’t hesitate to download your content. For this reason, this kind of high-quality content is called a “lead magnet.”

Once you have your content ready, you should promote your lead magnets in blog posts, on social media, on your website, and even in ad campaigns.

When successful, the user now has a relationship with your business after consuming your content, and you have their email address. Now, it’s time to follow up with email campaigns designed to bring these leads down the sales funnel, turning them into customers.

2. Content Marketing

There’s a good reason the most successful B2B businesses keep a regularly updated blog on their site: education is a key element of B2B marketing. Content marketing includes a variety of content types, like a blog, how-to videos, your lead magnets, or even writing guest posts for other sites.

Content marketing works as an effective lead generation strategy by allowing you to demonstrate your expertise while building a relationship with your potential customers simultaneously. Having the right content on all your landing pages is just as important as posting regular blogs on your platform.

What’s more, content marketing offers a big SEO boost when you optimize your content for different keywords. Making sure your content ranks high in search engines can help bring even more new users to your site. Your content will guide them down the path to becoming leads.

3. Have Conversations – As Often As Possible

Once you’ve got your lead magnets set up and you’ve started your content marketing, it’s time to join the conversation. The problem with websites, blog posts, and videos is that they are all one-directional messages – something you should never rely on solely.

Rather, you should try to have a real conversation with your prospective leads as often as you can.

If a user contacts you to ask about a feature of your product or service in a chat, don’t simply send them a link. Offer them a 10-minute call to walk them through the answers they need.

If you’re exchanging emails with a lead, offer them a video call. If you’re in a video call, offer to meet in person. Strive for good conversations that get you closer to your lead with every interaction.

4. Use Social Media

In today’s day and age, the best way to go through with marketing is using social media platforms. Twitter is one of the highest-rated platforms for businesses to connect with potential clients.

You can create a social media strategy that revolves around Twitter and generate more leads through this social media app. The reason why Twitter campaigns are highly successful is that your client is probably off-guard on this app.

LinkedIn profiles of decision makers online are highly professional. If you want to create a personalized pitch for your potential client, you need to get some personal details too.

Twitter is the perfect platform for this. People are likely to be more open and informal on this app, so you can learn more about their casual sides. Once you have all the information you need, you can cater to them with a unique pitch that blows their mind.

5. Try Using Automation Tools

Marketing automation tools are considered a lifesaver for most sales reps in the industry. If you think you have wasted a lot of time being buried under paperwork or doing unnecessary grunt work, then you are in luck.

Using automation tools can reduce your workload significantly. Additionally, you will have a lot of time on your hands to work on things that matter, like pursuing active leads.

Efficiency is crucial if you want to get more B2B leads. With the help of automation tools, you will be able to do just that!

6. Be Persuasive

There is a fine line between being persuasive and being pushy. You do not want to miss out on leads just because you didn’t want to come off too strong. An excellent way to get the leads you want is using email marketing.

You can approach businesses professionally and contact them directly via emails. Be sure to have the right email signature so that they know you are reaching out from a legitimate source.

Further, you can write detailed emails explaining your business to them along with your pitch. This will show your clients that you are genuinely interested in doing business with them and are persistent with your efforts.

Email marketing is highly professional and has been very successful for B2B enterprises too. You can test it out with a single client to see if it works for you and then take it further!

B2B Lead Generation

A fine-tuned and well-oiled lead generation strategy is a carefully balanced combination of tactics, both on- and offline.

B2B lead generation is a difficult task but also one of your most important as a business owner and marketer. You simply cannot neglect it.

Looking for more detailed info on B2B lead generation strategies and tactics? Book a free consultation with one of our experts to discuss your B2B marketing needs today!