PPC advertising is a powerful tool for driving traffic and sales to your website. Here’s how it works: As the advertiser, you pay only when a potential customer clicks on your ad. Our job as your agency partner is to get your ads in front of the best quality audiences: those with a high likelihood of making a purchase. This is part of the work we do as part of our pay per click management services.
The most popular networks are Google and Bing, however social networks such as Facebook and Instagram can be highly effective in generating leads and sales. Smaller businesses may qualify for Google Guaranteed ads promoting local business. There are many opportunities within the paid advertising ecosystem for smaller businesses with limited PPC budgets.
Pay Per Click Packages & Pricing
Choosing the right pay per click package is a crucial first step in growing your business online. At Asset Digital Communications, we’ve developed pay per click pricing with the needs of smaller businesses in mind.
Our pay per click rates are built for value and performance. Whether you’re exploring PPC for the first time or looking to outsource your campaign to an agency partner, behind our PPC packages is an experienced team, dedicated to your success.
Good
1-6 Ad Groups
1 Paid Platform (Google, Facebook, Instagram)
Up to $1K / Month Ad Spend (Paid to Networks)
$1000 / Initial Setup & Optimization
Better
8-15 Ad Groups
1-2 Paid Platforms
$1K – $6K / Month Ad Spend (Paid to Networks)
$1200 / Initial Setup & Optimization
Best
16+ Ad Groups
2+ Platforms
$6K / Month and Up Ad Spend (Paid to Networks)
$1500 / Initial Setup & Optimization
Our PPC Agency Delivers Results
Pay per click advertising is a smart choice for businesses that want to get leads fast. If your business is new, PPC advertising can get your business in front of valuable audiences faster than SEO, so that you see new sales enquiries faster.
In some industries, running PPC ads is essential to competitiveness. If this describes your business, the right PPC budget can rapidly increase your market share. Our dedicated team helps you craft compelling offers, ad copy and campaigns that will catapult you ahead of your competition.
At Asset Digital Communications, we work relentlessly to ensure your PPC ads are a success. We start by making sure your campaigns are correctly set up. Then, we keep a close eye on them, updating keywords to stay on top of search and demand trends. We test relentlessly. Your work is managed by a dedicated PPC professional whose primary responsibility is accountability to your campaign performance.
Every month, you’ll get a campaign report from us. You’re always in the loop on campaign ROI!
We Get Results
Online Art Store
208%
Growth in PPC Revenue
E-Commerce Clothing Brand
1416%
Paid Social Growth in Website Traffic
Music & Cultural Festival
1026%
Growth in Conversions from Paid Social
Digital Marketing Pricing
How Much Does Digital Marketing Cost?
Our digital marketing pricing guide can help you determine how much you should be paying when working with an agency, and what you can expect for that investment. Small to midsize businesses can expect to pay anywhere from $1,500 to $12,000 per month. However, the most important question is: what is the right investment to achieve your business goals?
How Much Does Social Media Marketing Cost?
While it is very easy to create business accounts on different social media platforms, constantly updating and monitoring them can be very time consuming. Small businesses also find it difficult to find staff that is experienced and has the necessary knowledge.
In 2021 small and medium size businesses are spending at least $1500/month for professional social media content creation and platform management. If paid social is required, add an additional amount as your advertising budget.
If you are looking for customized service for your business or if you have more questions about our charges for social media, feel free to get in touch.
Understanding Pay Per Click Costs Across Platforms
Making the most of your advertising budget means understanding the costs associated with pay per click advertising on different platforms. Each platform offers unique advantages and has specific pricing strategies. Let's break down what you can expect in terms of PPC costs across various popular channels.
Google Ads
The Google Ads Network operates like an auction. You set your budget and bid for keywords. The amount you pay per click depends on the competition for those keywords. It’s flexible; you can start small and increase your budget as you see results. Google ads budgeting can be more expensive than the social platforms so set realistic expectations if you’re a small business starting out.
Instagram Ads
Instagram ads work within the Facebook ad manager and use a similar bidding system. Your Instagram ad costs will vary based on targeting options, competition, and the time of year. It’s visual, so creative content is key.
Facebook Ads
Facebook ads let you choose a daily or lifetime budget, with costs depending on how broad or specific your audience is. Based on Facebook Ads Pricing Structure shifts in demand and seasonal changes can impact cost, but Facebook’s detailed targeting can help you reach the right people without overspending.
LinkedIn Ads
LinkedIn is great for targeting professionals. LinkedIn Ads costs are typically higher than other social platforms due to its specialized audience. You can choose from different ad formats and pay per click or per impression.
X Twitter Ads
Twitter Ads can help you target conversations and trends. You set a budget and only pay for the actions you want, such as clicks, follows, or retweets. Costs can be efficient with the right targeting and bidding strategy.
Amazon Ads
Amazon Ads can put your products in front of shoppers who are ready to buy. You’ll pay per click, with costs influenced by the competitiveness of your product category. Budget flexibility allows you to control spending. Signing onto the Amazon ads network is highly involved and not a “do it yourself” platform. Fortunately, our expert Amazon Pay Per Click team can get your business set up and generate sales on this advanced advertising platform.
Factors Influencing Pay Per Click Rates
To make smart decisions with your Pay Per Click Budget, it’s important to know what affects your rates.
Here are some factors that can change how much you end up paying for each click.
Business Type: Target Audience and Competition
The type of business you have – for example, B2B, B2C, or E-commerce – and the audience you’re trying to reach play a big role in PPC costs. If you’re in a competitive market where other similar businesses are targeting similar customers, this can drive up your PPC costs.
Chosen Platform and Content: Ad Format and Content Quality
Costs vary across the different platforms. Ad formats and varying types of content also impact Pay Per Click costs. High-quality eye-catching content and offers translated into better performance and more sales over time. As your PPC management service provider our content creators save you time and money in creating highly effective ad campaigns.
Advertising Calendar: Time of Year and Market Trends
The time of year that ads are running impact cost. Also, ad costs vary based on economic conditions, so advertising during a recessionary period can be less costly. Ad costs climb during busy seasons or big sales events like Black Friday. Keeping an eye on market trends can help you identify lower cost, less competitive timing opportunities for your pay per click budget.
How to Determine Your Pay Per Click Budget
Deciding on your PPC budget is an exciting step in your digital marketing strategy. If you are a small business and just starting out, your focus should be on gaining traction on one platform at a time. It’s about patience and finding the right balance for your business across various platforms. Here’s how you can plan your spending and prioritize costs.
Planning Budgets for Multiple Platforms
When you're spending money advertising on more than one platform, the requirement for skill and expertise becomes essential. If you are a small business trying to manage ads on more than one platform there is a high likelihood you’re overspending by at least 25%. If you’re not getting results, the reason may be that these platforms demand for expertise outpaces your own capabilities in running pay per click budgets.
Strategies for Cost Distribution and Prioritization
Look at where your customers spend their time. Maybe you’ll find that they use Instagram more than LinkedIn. Assign more of your budget to the platforms that reach your audience best.
Every dollar counts, so start with the platforms that have worked well in the past. If your business is new to PPC advertising, your PPC agency partner’s experience and willingness to test will guide you through the initial phases. Watch the results and shift your spending to where it works best.
What is included in PPC Management Services
Efficient pay per click management goes beyond setting up ad campaigns. From brand strategy to offers to network and campaign set up, the comprehensive approach to effective online advertising requires multiple skills and expertise. This ensures your brand stands out from your competition and measurably connects with the right audiences for your business. At Asset Digital Communications, our PPC Management Services are managed by a whole team of experts focused on meeting the needs of your business.
Included in our PPC Management Services:
- Google PPC Campaigns
- Local Services Ads
- Remarketing Strategies
- Audience Targeting
- Google Shopping Ads
- Campaign Strategy Development
- Advanced Keyword Research
- Market Trend Analysis
- Ad Copywriting
- Copy Performance Testing
- Keyword Adjustment
- Bid Management Strategies
- Geotargeting Settings
- Personal Consultations
- Click Fraud Monitoring
- Bid Rules Management
- Monthly Performance Reports
- Conversion Analysis Reports
- Omnichannel Tracking Reports
- Social Media Advertising
- Landing Page Testing
- Conversion Optimization
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| Targeted Keywords | 250 | 500 | Custom |
| Ad Groups | Up to 6 | Up to 15 | 16+ |
| Monthly Ad Spend | Up to $1,000 | Up to $6,000 | Above $6,000 |
| Setup Fee | $1,000.00 | $1,200.00 | $1,500.00 |
| Monthly Management Fee | $750.00 | $1,000.00 | 15% of Ad Spend |
Ready to Get Started? |
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| Targeted Keywords | 250 | 500 | Custom |
| Ad Groups | Up to 6 | Up to 15 | 16+ |
| Monthly Ad Spend | Up to $1,000 | Up to $6,000 | Above $6,000 |
| Setup Fee | $1,000.00 | $1,200.00 | $1,500.00 |
| Monthly Management Fee | $750.00 | $1,000.00 | 15% of Ad Spend |
Ready to Get Started? |
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Common Pay Per Click Management Services Questions
Small businesses in Canada generally start with a PPC budget between $1,000 and $15,000 per month, depending on the platform, your market and your advertising goals.
PPC ads can quickly attract customers to your business, and you only pay when someone clicks on your ad, making it a cost-effective strategy.
Yes, Google Ads allows you to set your own budget and bid for keywords, offering flexibility to start small and increase your investment as you see results.
Instagram ads cost can vary based on creative content, targeting options, and competitiveness, making them suitable for image-driven campaigns.
Facebook ads let you set a daily or lifetime budget, with the option to target audiences precisely, which helps to manage costs effectively.
LinkedIn Ads can be more costly due to their professional audience targeting, but they offer varied ad formats and payment options like cost per click or impression.
Factors like your business type, target audience, chosen ad platform, ad quality, time of year, and market trends can all influence PPC costs.
Allocate more budget to platforms where your customers are most active, and consider starting with smaller tests on new platforms before scaling up.
Our dedicated professionals manage PPC campaigns by carefully setting them up, monitoring performance, and providing monthly reports to showcase results.
Our PPC Management Services cover everything from Google PPC Campaigns to Social Media Advertising and Landing Page Testing, tailored to your business’s unique needs.
Remarketing allows you to show ads to users who have previously visited your website. It’s effective because it re-engages interested audiences, potentially increasing conversion rates.
Understanding the Google Ads auction system can be complex, requiring expertise in keyword bidding and strategy. Our team possesses the necessary skills to navigate these auctions successfully.
PPC allows businesses to capitalize on seasonal trends by increasing ad spend during peak times, ensuring higher visibility when consumer interest is at its highest.
We conduct advanced keyword research to identify terms that align with user search intent, optimizing your campaigns for the most relevant traffic.
Yes, PPC can be tailored to any business objective, including new product launches or one-time promotions, by targeting ads to specific customer segments and interest groups.
You’ll receive monthly performance reports with detailed insights into campaign success, including metrics such as click-through rate, conversion rate, and return on ad spend.
Amazon Ads are contextually placed where shoppers are ready to buy, which means they can be highly effective for immediate product sales and targeted visibility.
Google Shopping Management allows your products to appear in Google Shopping results, boosting visibility for users with high purchase intent and providing a competitive edge.
We utilize Google Analytics to track user behavior, campaign performance, and goal completions, helping to refine campaigns and improve ROI.
Yes, we strategize and run social media advertising campaigns that complement your overall PPC strategy, extending your reach across platforms like Facebook, Instagram, and more.
