More and more B2B and B2C marketers are using content marketing as part of their digital marketing strategy. But is content marketing a viable marketing strategy for B2C brands? In this article, we’ll cover some critical B2C content marketing statistics to help you determine if it’s right for you. And also best practices that successful B2C businesses have adopted.

Trends From B2C Content Marketing Statistics

Content marketing is 3 times more efficient than outbound marketing to generate leads

(Source: Content Marketing Institute)

Content marketing is a way to get inbound leads coming to you. Leads typically find you via social media or Google search. They arrive at your website to consume your content. It can be a blog post, an ebook, or a video.

It’s essential to have good quality content. It will help position you as an authority. And the visitors will come back to your website for more information.

This is more efficient because you’re attracting your ideal clients to you. Keep in mind that these prospects have read your content at their own will.

By the time you get on a phone conversation with them, they are already warm. They’re aware of what your brand is about and the value you provide.

60% of the most effective B2C marketers have a documented content strategy

(Source: Content Marketing Institute)

To have an effective marketing strategy, you need to have a repeatable system. This allows you to track which strategies result in engaging content.

Once you have a proven strategy, all you need to do is have your team repeat the successful actions. If you decide to outsource your content marketing, make sure the agency has a documented content plan. Otherwise, it will be a constant guessing game.

Almost 60% of marketers repurpose content two to five times

(Source: Curata)

The digital space is like an infinite vacuum for content. There’s an endless demand for content. On social media, there is Facebook, Instagram, YouTube, and many others. Then there’s also a demand for blogs, emails and webinar content.

You may not have the budget or time to produce that much content for your customers. That’s where content repurposing can come in to help you.

For example, if you have created a webinar that many people found useful, you can reuse that content. Take smaller snippets of video and post it on social media. Turn the data presented into an infographic. You can get the webinar transcribed and have a writer create a blog post. The possibilities of reusing content are endless.

52% of businesses have a small team dedicated to content creation

(Source: Content Marketing Institute)

To stay ahead of the competition, you need to be putting out engaging content consistently. It’s nearly impossible for one person to handle all the work. Not to mention that he or she may fall sick or go on holiday. Then your brand won’t be producing content for some time.

That’s why many B2C businesses, even the small ones, have a small team specializing in content creation. A team usually consists of copywriters, editors, graphic designers, and content strategists. The good news is it doesn’t have to be an in-house team.

Content Creation is the most outsourced task among B2C organizations

(Source: Content Marketing Institute)

Don’t hesitate to outsource your content creation to a professional agency. They’ll be able to provide you with a team that is capable of producing high-quality content regularly.

It saves you time on training a staff member. And you can focus on other tasks in your business to grow your sales and revenue.

If you’d like to have a team take care of content marketing strategies for you, we’d love to help. Book a call with us, and let’s discuss your needs.