The big question in the HVAC businesses is the same question many other industries face: what are the best HVAC lead generation techniques, and how can you use them to bring in more high-quality leads?

In our fast-paced digital world, the answer to improved HVAC lead generation is on the web.

With pay-per-click (PPC), search engine optimization (SEO), and a strong and focused email marketing campaign, you can drive your HVAC leads and sales to new heights, and bring your revenue and market share along with them!

Let’s dive into 3 of the best HVAC lead generation techniques!

3 of the Best HVAC Lead Generation Strategies

The best strategies for improving your HVAC sales leads include:

1. Improve Your Position in Internet Search Results with SEO

SEO is one of the absolute best strategies available for attracting qualified HVAC industry leads. And to add to the appeal, you can do it for free.

As an HVAC lead generation strategy, SEO includes a few techniques, including content creation.

When considering content creation, it’s important to target some of the most valuable keywords in your industry. When someone searches for “HVAC contractors near me,” it’s critical your website has content targeting those words so your website will appear high in the results.

But SEO doesn’t just help you get found. It also helps provide your visitors with a great customer experience. Google’s algorithms rank websites based on how beneficial and relevant the information is, but user experience also plays a roll.

Without a great user experience, your search engine ranking will suffer.

2. Stay Cost Effective with PPC

Another fantastic HVAC lead generation strategy is pay-per-click or PPC.

Similar to SEO, PPC also targets your industry’s most important keywords. However, one of the most striking differences is that while SEO can take some time to see results, PPC – as a paid form of advertising – shows results immediately.

PPC works with an auction system, allowing you to bid on the keywords you want to rank for. For example, say you wanted to place an ad that appears when someone searches “HVAC services.” You would have to bid on that keyword, putting down as much money as you’re willing to spend for it.

If you’re the highest bidder, your ad will appear in Google, above the organic search results, when someone searches for that keyword.

And the best part of PPC advertising?

You only pay for the ad when someone clicks on it, making it one of the most cost-effective lead generation techniques available!

3. Guide Potential Customers with Email Marketing

Like PPC, email marketing is a lead generation strategy with a strong return. As a matter of fact, for each $1 a business invests in email marketing, they earn back $44. It’s no wonder more than 80% of businesses use it!

You’ll need to begin by compiling an email subscriber list. This can be built with a contact form on your website. Ask visitors to sign up to receive a free quote, guide, or blog update. Of course, once they do, you know they are interested in your HVAC services.

This makes email marketing the perfect opportunity to guide your potential customers through every level of your sales funnel.

Which Lead Generation Strategy is Best for my HVAC Company?

Can’t decide which of these three powerful strategies is best for your HVAC business?

Every HVAC company will take their own approach, and each of these three HVAC lead generation tactics will improve your leads.

However, it’s a combination of all three that will provide the absolute best results!

Looking for a guide to help you through the ins and outs of HVAC lead generation? Book your free, no-obligation consultation with Asset Digital Communications today, and let us show you the way to improve HVAC leads!