In a word: Yes.

Why? Content marketing has proven itself as a powerful digital marketing strategy that delivers incredible success.

Simply put, content marketing is one of the most effective ways of growing audience engagement, improving your brand presence, and driving sales. All this makes content marketing a must-have growth tool for most businesses.

In fact, according to one report, content creation is a top priority for 53% of all marketers.

Content marketing helps build your credibility, forges trust with your customers, and strengthens your reputation. But it can be a lot of work for a small, in-house team.

Let’s dive deep into the benefits of content marketing, and why your business needs content marketing services.

The Benefits of Content Marketing Services

1. Improve Audience Retention

Good, relevant content is a critical asset. Strong content, as a part of an effective content marketing strategy, creates a positive experience for your potential customers, and entices them to return for more. It’s the best way to capture your audience’s attention and reinforce a positive brand message and impression.

2. Better Social Media Performance

Increasing the number of followers your business has across social media platforms is one thing. Creating content that trends is quite another.

If you’ve found that your social presence isn’t seeing a lot of traction, despite a massive number of followers, it’s time to start using content marketing services. Quality content can turn your social performance around.

3. Create Trust with Your Audience

Another benefit of content marketing service is the fact that content helps you build a relationship with your audience. You can use valuable content, like blog posts or case studies, to interact with your potential customers, and answer their burning questions.

When you offer value without asking for anything in return, your audience is more likely to trust what you have to say.

4. Content Marketing Services Generate Valuable Leads

Another important benefit to content marketing is its ability to generate leads. Strong content can raise your brand awareness among your audience, making them more likely to purchase from you in the future.

What’s more, a call-to-action (CTA) can be placed directly into your content, driving traffic to your site, and generating new leads for your sales team. The more delighted your audience is with your content, the more likely they are to click on your CTA and arrive at your landing page.

5. Increase Conversations with Strong Content

Each piece of content you post can have an impact on your conversions. Members of your target audience are much more likely to buy from you once they’re read your content. Consistently creating high-quality, reliable content helps your customers stay connected with your business and gives them information they are looking for to make the best purchasing decision.

Make sure all your content includes a CTA to help guide your readers on what they should do next.

These are just some of the incredible benefits that incorporating content marketing services into your digital marketing strategy can bring, but there are countless more!

If we’ve got you convinced and singing the praises of content marketing services, then book your free consultation with Asset Digital Communications’ founder, Mary-Jane Owen, today, and get started right away!