You help people travel the world (when the world allows for it), but if people who are looking to travel don’t know about your travel agency, then how will they know to use it for the services they need?

Having the proper digital marketing strategy for a travel agency is essential to customers being able to find it. It is also necessary in motivating them to want to use your specific travel agency over a competitor’s.

This is what makes your digital marketing strategy so important. Having a robust strategy in place can help you to reach your audience, guide them through the unique buyer’s journey of the travel industry, and better secure your future within it.

Here are our BEST tips for developing a digital marketing strategy for a travel agency.

Focus on Content Marketing

Content marketing is an essential element to your digital marketing strategy in the travel agency industry. Content could be in the form of images, blogs, video, white papers, case studies and more.

Each of these forms of content work to pull your target audience in as they relate to the things that are of interest to them. They can also work to answer their questions and supply as a solution to their needs in terms of travel.

As a travel agency, you might encourage your customer to create user-generated content. This type of content is particularly great for the travel industry because users are most likely already creating content that relates to their travels.

User-generated content is valuable for 2 reasons. It is content that requires less effort to create on your part, and it provides as a direct example of what your services are capable of accomplishing. Similar to what users would get from something like a case study.

A digital marketing strategy for a travel agency could also benefit from having a blog on their website. Optimized blogs not only help to bring potential customers to your site, they also serve as a way to increase the credibility of your brand.

Descriptive travel blogs accompanied by amazing imagery is a sure way to get readers excited about going through with their dream travel plans.

Create a Website That is Built to Perform

A website that performs well depends on a few things. Your website’s speed, mobile optimization, and user experience are some of the important things that contribute to performance.

As a travel agency, it’s more than likely that you will want to include incredible images in order to inspire your users. These images however, can come with lengthy load times which are a sure way to lose your user’s attention. Make sure your website loads quickly in order to keep your customers interested.

Mobile optimization is also important for today’s searchers as the use of mobile phones for online searches continues to rise. Make it a part of your digital marketing strategy to create a mobile website that can help with user access and experience.

Both desktop and mobile websites should also consider user experience. Think about the mindset of someone who is seeking to book a trip through a travel agent. Are they simply dreaming and therefore taking a browse, or are they ready to book?

Having the proper elements in the right places on your web pages can make all the difference in how your users interact with your website.

Incorporate Email Marketing into Your Digital Marketing Strategy

Email marketing is beneficial for travel agencies as it allows you to interact with the customers who visit your website. For travel agencies, users are likely to be looking for travel deals and offers so this is definitely something to consider as a part of your strategy.

Be sure to include imagery, a catchy title, and a call to action that will encourage your subscribers to take the next step. Whether that’s booking an appointment, or reading more on your website blog.

Social Media Marketing for Your Travel Agency

Social media marketing can be powerful for your travel agency because it helps you to communicate, encourage and inspire.

You might use your social channels to promote current offers and deals. This can be a great way to spread the news and get users to share.

It can also be useful for travel agencies to provide ways for clients to give feedback and talk about you. This might be through a review on your Facebook page or a tagged photo on Instagram.

Social media also provides an opportunity for creating contests and giveaways. These can help to build brand awareness and increase your following, while also providing a great experience for customers.

Ready, Set, Strategize!

Although the travel industry has taken one of the hardest hits out of all industries in 2020, it is still one of the fastest-growing. Taking your marketing efforts online is a way to better secure your future in the industry.

Ready to get started? Asset Digital Communications is your go-to source for all things digital marketing-related. Contact us today for your free consultation!