More traffic to your website means more customers. Your website is your brand’s digital home and your digital storefront. When it comes to your business, your website should be the most popular destination for anyone looking for you.

This makes how to increase traffic to your website one of the most profitable questions to answer. We’ve talked about this in a previous blog here and in this one we will take it a step further by going deeper and offering you more pro tips.

Let’s dive straight into it.

How to Increase Website Traffic? Let Others Do It for You

Traffic that comes to your website from anything other than search is called referral traffic. And it’s one of the most prolific ways to get more website visitors if done right.

Referral traffic is a great inbound marketing method as it gets prospects to your website from trusted websites. Getting them in front of your content and giving you the opportunity to convert that lead into a customer.

There are many ways to get referral traffic:

• List your website on online directories within your niche.
• Get yourself listed by a review website. Leads visiting review websites are already at the decision stage of their buyer’s journey.
• Publish guest blogs and comment on blogs to increase engagement.
• Engage with other members on industry forums by sharing links to your website content.

Use Technical SEO to Your Advantage

There is a world of tips and tricks within SEO that can help you increase website traffic and improve your overall website user experience.

One of the easiest ways to use SEO to your advantage is with the help of ‘long-tail keywords’. Long-tail keywords are highly specific and mimic what searchers enter into their search engines as well.

This is especially useful when you have a new website. New websites typically have low domain authority which makes it difficult for them to rank for short-tail keywords. If you want to compete with the big guys, use long-tail keywords!

For example, instead of ‘protein powder’ use ‘best protein powder for building muscle’. Long-tail keywords have lower volume and are not as competitive, making them more cost-effective as well.

You can also use schema microdata to make it easier for search engine crawlers to index your website and make it more readily available. Schema also helps in improving click-through-rates and rich site snippets.

Internal linking is another great way to increase traffic. Smart internal linking not only helps with SEO but also improves the user experience for a visitor, thereby increasing the time spent on the website and traffic.

Deploy Email Marketing to Boost Your Website Traffic

So many marketers get trapped in the web of new digital marketing tricks that they forget about more traditional methods like email marketing.

Used correctly, even a slightly successful email blast can result in a significant increase in website traffic, and most of all it is very inexpensive!

Start by maintaining a healthy subscriber list that you regularly audit to weed out any unsubscribers.

Good email practice is also to use content that is to the point and relates to the landing page you are directing the reader to. Have the same call to action in the email as well as the landing page helps to keep that continuity.

Good email content with social share buttons embedded right within the email itself is a powerful way to tap into potential viral content and get the ensuing boost in web traffic.

You would also want to segment your audience list based on their interests or other relevant parameters. Segmenting lists takes time and you should start on day one.

The reason for doing this is that not everybody likes the same thing, and sending people information that they are interested in increases engagement and website traffic.

A simple way to do this is to ask (with a checkbox list) what a recipient might be interested in when they are signing up.

A well-designed email campaign can not only increase website traffic but can also help you with conversions, as it is one of the most direct ways to communicate with your customer or prospect!

Conduct a website audit to know where you stand when it comes to website traffic and where that traffic is coming from. Most likely, there are certain channels (e.g., social media) that might be working well for you.

Work on making the most of those channels that send you a lot of incoming traffic and build a plan that helps you plug the gaps in your web traffic strategy.

This can be in the form of creating new content, using SEO more aggressively, or even something as simple as participating in online forums!