Today, no matter if they’re B2B or B2C, most businesses are “doing content marketing.”

Unfortunately for many of those businesses, their strategies have a tendency to crumble under the daily grind of deadlines, turnover, setbacks, interruptions, and general life. With that in mind, it’s no wonder so many businesses overlook some of the most effective content marketing tactics and strategies.

Let’s dive into 3 of them.

The Most Effective Content Marketing Tactics Include Visual Content

Of course, this isn’t as simple as slapping your logo or a simple piece of clipart into your content. An image in an article does not rise to the threshold of “visual content.” You’ll need something more than a simple image and “same money now!” text. You must add value to the content in a way that elicits more than a passing glance.

Try some of these forms of visual content that do encourage engagement:

Powerful Forms of Visual Content

• Infographics aren’t quite as powerful as visual content as they were when they were new, but they are still a valuable way to breathe life into an otherwise bland piece of content.
• Charts, graphs, and relevant images help keep reader’s engagement high throughout the entire content, not just the introduction.
• Visual content is among the most effective content marketing tactics, but it isn’t limited to blog posts. It also includes content on platforms like Instagram, YouTube, and Slideshare. Slideshare in particular is one of the pre-eminent visual-sharing platforms, that also happens to be widely ignored by most companies.

Create Content That is Readable and Shareable

Why do some articles go viral, while others languish in obscurity?

While going viral is still something of spin of the roulette wheel, there are something you can do to nudge it in the right direction. To help yourself go viral, focus on content creation that is:

• Longer length – approx. 3,000 to 10,000 words.
• Includes images.
• Appeals to emotions.
• How-to articles, lists, or infographics
• Considered trustworthy
• Shared by at least one influencer.
• Promoted many days, weeks, and months after it was first published.

Find the Proper Target Audience – And Engage Them

Among the most important questions to ask yourself when attempting to improve your engagement and lead generation are:

• Where do people in your niche spend time online?

and

• Where are people connecting online?

In a nutshell, you’ll need to answer these questions in order to deliver your high-quality content marketing where it will be most effective.

For example, if you are a B2B business, there may be a thriving community of people buzzing around LinkedIn that already matches your buyer persona. This kind of audience already loves LinkedIn. They participate in groups on the platform, and buy, sell, and do business on LinkedIn.

It’s not a new idea. If you want to meet swimmers, go to a pool. If you want to meet bakers, go to a bakery. If that’s where your audience is, that’s where you should be focusing your attention.

Are you looking for a partner to help your business through the ins-and-outs of content marketing? Book your free call with Asset Digital Communications today and let us put your content on the path to success!