If you’re not showing up in online search results, you’re missing out. It doesn’t matter what kind of business you run. Every business type, no matter the industry or size, needs to focus on SEO to become as visible as possible online. 

When was the last time you did a search on Google for your products or services? 

Did you see your company there? Did you see your competitors?

One of the best ways to improve your rankings in search is by using a professional SEO company.

6 Reasons to Hire a Professional SEO Company

If you’re used to doing most of the marketing yourself or with your in-house team, you might feel inclined to do SEO on your own. Unless you have a background in search and digital marketing, it’s usually a better idea to go with someone who has SEO experience.

We’ll cover several benefits of using an SEO company to improve your online visibility. 

1. SEO Companies Have Experience

You may understand the basics of SEO, but the professionals working at an SEO firm have been working in this space for years. This means they not only know the principles behind the proper SEO strategies and tactics, but they have real-world experience in implementation. A professional SEO agency knows firsthand what works, what doesn’t, what’s outdated SEO advice, and what trends and changes are coming that your business should adhere to.

That experience means they will get better results faster than you could ever hope to. Unless you want to devote a large portion of your time each day to SEO, hiring an experienced SEO company is a smart move. 

A proven company will have case studies and customer testimonials that they can point you to in order to showcase their abilities and expertise.

2. Safety for Your Online Assets

There are a lot of risky and spammy SEO practices out there. A professional SEO company will utilize the best practices to keep your online assets (like your website) safe from spammy tactics. 

Common risky SEO tactics include: 

• Spammy backlinks: Good SEO companies understand the value of high-quality backlinks in building your website’s trust with the search engines. You can’t just go to any link builder, buy a hundred links, and expect that to help your website. In fact, link practices like that and getting spammy backlinks will hurt your online visibility more than help it. 
• Guaranteeing quick results: There are no guarantees in SEO. If someone promises that you’ll reach page one of organic Google search results within a couple weeks for your top-priority keyword, they’re lying. SEO is a long-term investment, and a good SEO company will explain how SEO works and monitor your progress along the way. 
• Paying for one-time SEO work: SEO is not a one-and-done deal. It’s a constant battle for the top positions of the search results. New competitors are always entering the market, and current competitors are always looking for ways to improve their marketing efforts—including SEO. So it’s important for your company to invest in SEO for the long haul. Anyone saying that you can pay a one-time fee for SEO isn’t going to do much good. 

3. SEO Companies Utilize Professional SEO Tools

There are many free and affordable SEO tools out there for business owners and amateur SEO practitioners to use. These include keyword planners, competitive analysis tools, domain authority checkers, and more.

These tools certainly work, but often you’ll have to cobble together several tools to get the job done. Also, unless you’re willing to invest a significant budget in SEO tools, the features you’ll have access to will be limited. Even if you do pay the fee for the proper tools, you’ll still need to learn how to use them.

An SEO company knows what tools work best. The professionals working there also know exactly how to use the tools in their arsenal to get the desired result. Strategies can be tailor-made to fit your business and the right tools will be selected for the job.

Think about it like this, when you have an issue with the plumbing in your home, you don’t buy the tools that a professional plumber has and then try to learn how to use them. You hire a company that employs a team of experienced workers to get the job done so you can get back to life as usual. The same goes for SEO.

4. Valuable Data Monitoring & Performance Reports

A good, professional SEO company will provide data that helps you understand the performance of your SEO efforts. This generally comes in the form of a monthly report with charts, KPIs, and explanations of each tracked metric. 

Key metrics that SEO companies may provide include:

• Website traffic: When SEO is done right, your website traffic should be on a positive growth trajectory. Organic traffic is directly impacted by SEO, so SEO companies should provide highlights of how the organic traffic to your website is performing. 
• Clicks and impressions: Clicks and impressions from tools like Google Search Console tell how your website performs in the search results. Clicks indicate how many times a user clicked through to your website after a particular search, and impressions tell us how many times your website showed up in Google searches.  
• Engagement metrics: With high-quality content on your website, SEO companies should track engagement metrics like what pages users click on and how long they spend on each page. 
• Keyword rankings: The longer you invest in SEO, the better your online visibility should be. So your SEO company should be tracking strategically important keywords to ensure that your website ranks better for them over time. 

5. Comprehensive Digital Strategy

Partnering with a professional SEO company goes beyond just boosting your rankings; it involves crafting a comprehensive digital strategy that aligns with your business goals. These companies don’t offer a one-size-fits-all approach; rather, they meticulously tailor their strategies to suit your unique needs and aspirations.

An experienced SEO company understands that successful online visibility requires a multifaceted approach. They begin by conducting an in-depth analysis of your business, target audience, competitors, and industry landscape. This analysis informs the creation of a strategic roadmap that encompasses various elements of SEO, from on-page optimization and content creation to link building and technical enhancements.

Furthermore, a comprehensive digital strategy extends beyond the confines of your website. Professional SEO firms often incorporate social media, local search optimization, and even paid advertising strategies into their plans, ensuring a holistic online presence that resonates with your audience.

The synergy of these efforts results in a well-rounded and cohesive approach that maximizes your visibility, authority, and engagement across various online platforms. By entrusting your digital strategy to experts, you can focus on your core business operations, confident that your online presence is being nurtured and optimized by a team with a deep understanding of the ever-evolving digital landscape. This not only enhances your search rankings but also contributes to building a stronger brand, fostering customer trust, and driving sustainable business growth.

6. Better ROI Overall

When thinking about SEO, you should also think about your overall ROI. Your time is valuable, and using it to learn SEO when you could hire a professional to do the job for you is a poor use of it. If you’re like most business owners, you struggle to find enough time in the day to get everything done. The last thing you need is another item added on your to-do list.

When you hire an SEO company, you can expect results, ask for detailed reports, and measure progress. Showcasing results should be a regular part of your relationship with the company. When you have a professional team doing your SEO, you can spend your time running your business operations and handling other challenges that are more in your wheelhouse as a business owner.

Hiring out your SEO needs certainly comes with a cost, but the return on your investment will be greater than if you spend inordinate amounts of time trying to do SEO for your business yourself. Hiring a team to handle your SEO needs is the most cost-efficient way of improving your standing in search results.

Unlock Success with Professional SEO Expertise

The decision to hire a professional SEO company is a pivotal one that can significantly impact your business’s online trajectory. While the allure of managing your own SEO may be tempting, the multitude of advantages offered by seasoned professionals can’t be understated.

As we’ve explored, these benefits span the gamut from tapping into a wealth of experience and insight to safeguarding your online assets from the pitfalls of spammy tactics. The expertise these companies bring extends beyond mere theoretical knowledge, encompassing real-world implementation that delivers rapid, tangible results. Their proficiency is a beacon, guiding your business through the ever-changing algorithms and emerging trends of the digital realm.

In the end, the benefits of enlisting a professional SEO company extend far beyond the realm of search rankings. They empower you to navigate the digital landscape with confidence, ensuring your business thrives in the digital age and beyond.

If you need help with your SEO efforts, book a free consultation with Asset Digital Communications to find out what we can do for you.