Managing a business’s social media accounts and content can be a full-time job. That means, to find success, understanding the strategies that go into developing healthy social interactions online is critical.

In fact, one of the biggest mistakes a business can make is to open profiles on every possible social media platform, and then fail to maintain an active presence. Without constant activity and engagement on social media, your potential customers are likely to be turned off by your business. Then they’ll move on to a competitor who is more engaging.

5 Key Benefits of Professional Social Media Management

That said, when your social media profiles are managed effectively, social media becomes a powerful and efficient marketing tool. And just like your other marketing tools, social media requires dedicated care and attention to see great results.

That means, for the average busy business owner, hiring a professional social media manager can bring a number of benefits.

1. Experts Save Time – And Money

You’re an expert in your industry.

It probably took some time, and a lot of experience, to get there, right?

The same goes for professional social media management. A professional can bring proven strategies for improving brand awareness and engagement. That saves you from hours of guesswork and from falling into unforeseen hazards.

Your time is limited and valuable. Are you willing to sacrifice another area of your business to spend time on social? A professional social media manager can take a lot of work off your plate, including:

• Monitoring your profiles on a daily basis.
• Personalizing your reputation.
• Evaluating social trends.
• Creating and curating content.
• Conduction time consuming content research.
• Scheduling posts to your various social media networks.

2. Build Brand Recognition Among Your Target Audience

Your brand is what sets you apart from the throng of competitors. How do you want to be presented to the world? What is that one thing that makes your business unique?

Gaining traction in social media marketing can be a challenge, especially if you don’t know where to start. Results don’t happen on their own. They require consistency, effort, and a strong social media strategy to create solid and successful social media performance.

A professional social media manager knows which networks are ideal for your brand and will then post regularly. They can create solid guidelines for topics, maintain a visual consistency across your profiles, and develop a specific voice – your business’s voice.

This all creates your brand’s personality, which connects with your audience and draws in engagement.

3. A Professional Social Media Manger is a Dedicated Content Creator

Social media is nothing without content. When you hire a professional social media manager, you’re benefiting from their graphics software, creativity, and experience. They are able to use that knowledge to create impactful content for each social media platform. This might include:

• Sharing photos or videos on Facebook or Instagram.
• Writing short and effective Twitter posts.
• Writing blogs posts to share across platforms.
• Trying different versions of post copy.
• Creating novel and exciting content.

4. Drive More Traffic to Your Website

Thanks to its extreme popularity, social media has become the perfect tool for driving traffic to your website. Social media campaigns, when crafted with an effective goal in mind, are fantastic for driving traffic to every part of your website. Some appropriate campaign goals might include:

• Growing your audience.
• Improving brand awareness.
• Expanding reach.
• Improving engagement.
• Education your target audience about your services.

5. Build Engaging Online Relationships

Many companies look at social media as sort of a big scoreboard: you win when you have the most followers.

But in reality, while having a huge number of followers can be powerful, the true power comes from the connections. The fact of the matter is, your ROI will only improve once you begin to build authentic relationships across your social media platforms.

Social media managers focus on those marketing techniques that build meaningful connections, like:

• Appropriate #hashtags.
• Asking your audience open-ended questions.
• Connecting with industry influencers.
• Replying quickly to comments and mentions.
• And many, many more!

Now, more than ever before, social media is a critical part of a digital marketing strategy. If you’re looking for someone to help guide you through the constantly changing trends and technology of social media, Asset Digital Communications is here to help!

Book your free consultation with Mary-Jane, and start reaping the benefits of professional social media management now!