Have you thought about why you need social media marketing? Here’s one reason.

In 2020, 3.6 billion people were actively using one form of social media. That number is expected to rise to 4.1 billion by 2025 (source).

If that’s not reason enough, here are a few other reasons why you need social media marketing for your business to excel.

Brand awareness is one reason why you need social media marketing

Apparel company Gymshark has successfully used social media marketing as part of its digital marketing strategy to scale its business. The company has nearly nine million followers on its three Instagram accounts.

The company answers the question of why you need social media marketing: to create brand awareness.

Gymshark does it in part by sponsoring social media influencers to promote the company brand.

With nearly half of the world’s population using it, social media is a great place to create brand awareness among loyal customers while generating more leads.

More than 91% of marketers claim that their social media presence increased their brand visibility (source).

By having a social media presence, your business will significantly increase its brand recognition. With time, using social media regularly will also help your audience grow.

Connect authentically with customers through social media marketing

With billions of users on social media, it’s a great place to connect organically with your current and prospective customers.

Social media platforms like Twitter are made for real-time conversations. People can interact with your brand, which allows your brand to remain on top of mind among consumers.

A study out of the UK from Trinity Mirror Solutions found that 50% of adults want proof that a brand is keeping its promises, otherwise trust is hard to come by.

Social media allows your brand to create trust with consumers by engaging with them authentically.

This is a necessity if you want your business to win hearts and minds of both current and future customers.

By engaging with customers on social media, you are also humanizing your brand; your brand comes across as within reach.

Creating traffic to your website is why you need social media marketing

Did you know that social media posts drive traffic to your website? This is another reason why you need social media marketing if you’re looking to scale your business.

If your website has a blog, you can easily link it to social networks, which is a great way to drive organic traffic to your website.

Twitter often has trending topics, which you can use to showcase your expertise and skillset. By riding social media trends, your brand gets more views, and more people checking out your website.

It’s important to highlight your website in all your social media accounts so viewers (especially your target audience) can easily access it. Better yet, take advantage of the ‘pin’ option on Twitter and pin your website link up top on your Twitter feed.

Becoming a thought leader is why you need social media marketing

By consistently producing valuable content on your social media feeds, and by addressing the questions of social media users, you can use social media marketing to become a thought leader in your industry.

Take advantage of your social media handles to pump out content that helps consumers build in their minds a positive image of your brand.

Once users see you as a go-to for all their questions and concerns around products in your industry, you’ll find yourself becoming a thought leader in your field.

These are several reasons why you need social media marketing. If you haven’t launched your social media channels yet, get on it!