SEO, or Search Engine Optimization, improves your website’s visibility in search engine results. By strategically using relevant keywords in high-quality content, SEO drives targeted traffic to your site, leading to increased organic traffic, leads and growth for your business.
As the digital landscape evolves, the role of SEO in business growth has become more crucial. SEO strengthens your business’s online visibility and grows the volume of good quality organic traffic to your website. SEO also addresses website user experience, ensuring visitors to your website get what they are looking for, and build their trust in your ability to meet their needs.
Effective SEO strategies help businesses grow faster and stay ahead of their competition.
Search Engine Optimization Pricing & Packages
Asset Digital Communications offers competitive SEO pricing to meet your small business’s marketing budget. This SEO pricing guide aims to assist you in determining the ideal package and budget for your business goals.
Good
40 Keywords
1 Blog / Month
Basic Technical SEO & Link Building
$750 / Initial Setup & Optimization
Better
60 Keywords
2 Blog / Month
Enhanced Technical SEO, Link Building & Lead Generation
$750 / Initial Setup & Optimization
Best
100 Keywords
4 Blog / Month
Comprehensive Technical SEO, Link Building & Lead Generation
$1000 / Initial Setup & Optimization
We Get Results
A common concern among small businesses is that it takes a long time to see results with SEO. That has not been the experience of our clients.
Look at these case studies of what was achieved within the first 6 months:
E-Commerce Nutrition Brand
680%
Increase in search results in first 6 months
Major Toronto Events Organization
500%
Increase in website traffic in 90 days
Industrial Manufacturing Company
248%
Increase in search results in first 6 months
Fire Safety Consulting Firm
184%
Increase in search results in first 90 days
With the right SEO services and a competent team working toward your goals, success is not far off! Don’t waste any more time or money on ineffective SEO packages that don’t work. Talk with our SEO Experts to begin enjoying the measurable results our clients see.
Digital Marketing Pricing
How Much Does Digital Marketing Cost?
Our digital marketing pricing guide can help you determine how much you should be paying when working with an agency, and what you can expect for that investment. Small to midsize businesses can expect to pay anywhere from $1,500 to $12,000 per month. However, the most important question is: what is the right investment to achieve your business goals?
How Much Does Social Media Marketing Cost?
While it is very easy to create business accounts on different social media platforms, constantly updating and monitoring them can be very time consuming. Small businesses also find it difficult to find staff that is experienced and has the necessary knowledge.
In 2021 small and medium size businesses are spending at least $1500/month for professional social media content creation and platform management. If paid social is required, add an additional amount as your advertising budget.
If you are looking for customized service for your business or if you have more questions about our charges for social media, feel free to get in touch.
SEO Packages Pricing Models
SEO agencies offer different pricing models to cater to the needs and budgets of their clients. Two common pricing models used by SEO agencies are retainer-based package pricing and hourly-based pricing.
Which social media package is right for your business? Part of the answer is understanding where you are in your journey on social media. Another important aspect is having clear goals defined.
Understanding your industry and what your competitors are doing helps to define which social networks you should consider and to see the topics that are trending for your competitors.
Hourly Rates for SEO Pricing
For smaller businesses, an SEO freelancer may offer an hourly rate. Specialized SEO project work, such as an SEO website migration, may be priced based on an hourly model. The hourly rate model provides flexibility and budget control.
Hourly rates can restrict the number of services or tasks that a person can complete within a given timeframe. Clients might have to prioritize their SEO needs, potentially leaving some areas of optimization unaddressed.
A top SEO freelancer will charge $100-$250 per hour. A new freelancer who knows some SEO may charge less than $100 per hour. A freelancer with little experience may charge less than $50 per hour.
Retainer Based SEO Packages
The retainer-based package pricing is the most popular model for SEO work. It encompasses a broad range of SEO services, and provides consistency in delivering monthly results. In Toronto, small businesses are spending $1,500/month to $5,000/month.
At Asset Digital, the monthly retainer is the most popular SEO pricing model. Most of our clients renew their contracts with us, showing high satisfaction with our monthly retainer for service delivery.
Working with a Top SEO Company
Undertaking SEO in-house may appear beneficial from a cost perspective, but it has serious challenges for smaller businesses.
This is the list of skills a top SEO professional must possess to produce consistent performance:
- Keyword Research: The fundamental aspect of SEO, understanding how to identify and use relevant keywords that align with search intent underlies organic search.
- Analytical Skills & Tools: SEO demands a host of specialized tools, for keyword research, competitor analysis, site audits, rank tracking, and more. A top SEO must possess high skill with these tools to gather, analyze, and interpret data to glean insights into website performance and user behaviour.
- Technical Expertise: n understanding of the technical factors that affect SEO like page speed, mobile optimization, URL structure, schema markup, and sitemaps is absolutely essential. An SEO team also needs both front end and full stack website developers.
- On-Page and Off-Page SEO: Knowledge of meta tags, title tags, header tags optimization, link-building, managing directory listings, social media, etc. On-page and off-page SEO are separate skill sets.
- SEO Content Creation and Optimization: The ability to create and optimize engaging, keyword-rich blog posts that appeal to both users and search engines. With the proliferation of content creation online, many have sought out inexpensive writers to generate an ongoing high volume of content. However low quality, or AI generated, content will not serve the purpose of growing organic traffic because Google’s algorithm will crawl it and determine it to be weak.Today’s content marketers now how to write concise, interesting articles which clearly demonstrate expertise, experience, and builds trust. The Google algorithm recognizes this work as quality E-E-A-T content and rewards it with more organic traffic. The ecosystem is simply too competitive for average SEO.
- In-depth Knowledge of User Experience: An effective SEO professional should understand how to optimize for a positive user experience, as this plays a role in rankings. User experience refers to a website visitor spending time on the site, visiting multiple pages, and perhaps filling out a form. These are measures tracked to determine UX. In order to build a strong UX, not only does current website behaviour need to be carefully analyzed and then steps to improve the metrics put in place. When a strong SEO strategy is put in place at the outset, detailed personal development work is done and the stronger content plan that results will enable the SEO strategy to show momentum more rapidly.
Top SEO’s commit to professional continuous learning to stay abreast of SEO trends, updates to algorithms, and the growing role of AI in SEO. Thanks to our work with a range of clients across a range of industries over many years, our SEOs have encountered and resolved countless challenges which give them sharp, practiced SEO skills. When you hire Asset Digital, you’re hiring Canada’s top SEOs for small business to manage your SEO campaigns.
Implementing an effective monthly SEO requires consistent effort and a time commitment. It is not a one-time task, but a long-term initiative. For small businesses and particularly those teams already stretched thin, managing SEO in addition to their primary duties can be overwhelming and lead to decreased productivity and efficiency in both areas.
Factors Affecting SEO Pricing
Several key digital marketing factors influence the cost of search engine optimization.
Your Goals & Objectives
The goals you set play a vital role in determining SEO costs. If you're looking for fast acting, aggressive results in a highly competitive sector, the strategy will be highly comprehensive, thus increasing the cost. If you’re a smaller business working with a modest budget, your goals will focus on a slower, continuous growth in brand awareness, organic traffic and leads.
Your Company Size
A larger company may also have a much larger website. An older website may have strong domain authority, but the user experience is weak. As a result the website may have more complex requirements, translating to more extensive SEO efforts, and a greater investment in SEO to reach the goals desired.
Conversely, smaller businesses are in a unique position because they can make significant advances relatively faster than their larger competitors due to the smaller size of the website.
SEO is a powerful lever to gain market share against your competitors. The right SEO pricing package and strategy will deliver a clearly measurable ROI.
Current Website Status
Perhaps you have an existing SEO footprint with your website because you’ve been carrying out SEO strategies. Your website may be already considerably optimized, but this does not mean you should stop doing SEO on the website. It’s time for more advanced strategies.
If your SEO is no longer delivering growth, then it’s time to bring more advanced strategies and expertise to the table. An SEO audit will provide a view into the current state of your website and the work needed to improve its ranking. This will help you determine the resources and budget required for SEO services.
Competition
The level of competition for your target keywords plays a role in determining budget for SEO services. The more competitive your target keywords, the more resources needed to rank well. We can analyze your competitors so you can understand how challenging (or not) it will be to outperform these other companies.
Keep in mind that the companies that rank well are getting more of the web based leads, so there is a great deal of upside for your business to overtake them with a strong SEO strategy. Are there certain competitors you want to outpace? Share that information with us during our discussion.
Crafting customized SEO strategies is how we have been successful in achieving sustained gains for our clients.
Local SEO Pricing
Local SEO pricing can be more affordable than striving to rank nationally for the same keywords. The reason is because competition may be less. With local SEO strategy, a city modifier is added to the keyword, and since competition for this keyword string is lower, it can be easier to rank.
However smaller businesses often need an SEO campaign that focuses on different strategies, such as ranking in Google Map results. Local SEO pricing is subject to all the same variables that we’ve described but starts at $750/month.
eCommerce SEO Consulting Rates
The cost of SEO for an eCommerce website is influenced by factors such as the size of the website and number of products you’re selling, your competition and the industry you’re in. eCommerce SEO is typically more expensive than regular SEO, and you should be careful to select an agency that has eCommerce SEO experience to avoid common pitfalls.
The most popular pricing structure for eCommerce websites is the monthly retainer. However, an hourly rate or project-based fee may also be options based on the scope of work to be done. Not sure which is best for you? Speak with one of our consultants and get your questions answered.
Social Media Management Services
As a premier digital marketing agency, we provide an extensive suite of Social Media Marketing services, inclusive of targeted Social Media advertising. When you partner with us, you’ll benefit from the expertise of a devoted account manager, who, in collaboration with a Social Media Specialist, will ensure you’re consistently informed about the performance of your social media campaigns, including progress updates and detailed monthly reports.
Our competitive Social Media Marketing pricing is designed to deliver value and maximize your return on investment. Our expertise is tailored to meet the unique needs of your brand in the Canadian and US markets.
Our Social Media Management Services include
SEO Services Pricing
- Comprehensive Social Media Account Review
- Brand Reputation Assessment
- Thorough Competitive Benchmarking
- Data-Informed Social Media Strategy
- Unique Social Media Content Creation
- Customized Visual Content
- Diverse Content Formats
- Enhanced Post Ad Campaigns
- Expert Social Media Account Management
- Engaging Social Media Contests
- Proactive Community Engagement
- Structured Monthly Content Calendar
- Regular Performance Reports
- Around-the-Clock Analytics and Content Approval
- Initial Consultation and Strategy Session
- Social Media Profile Optimization
- Hashtag and Keyword Research
- Integration of Website and Social Media
- Strategic Link Building
- Monthly Strategy Calls
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| Setup Fee | $750.00 | $750.00 | $1,000.00 |
| Management Fee | $1,000.00 | $2,250.00 | $4,500.00 |
Ready to Get Started? |
Get a Free SEO Audit | Get a Free SEO Audit | Get a Free SEO Audit |
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| Setup Fee | $750.00 | $750.00 | $1,000.00 |
| Management Fee | $1,000.00 | $2,250.00 | $4,500.00 |
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Common Search Engine Optimization Pricing Questions
In 2024, small businesses can expect to pay between $1000 and $5000 per month for SEO services. This range depends on the project’s complexity, competition, and the specific needs of the business.
Yes, you can start by obtaining a free SEO audit from top SEO agencies specialized in small businesses. This audit will provide insights into your current SEO performance and areas for improvement.
SEO, or Search Engine Optimization, enhances your website’s visibility in search engine results, driving high-quality organic traffic. It’s crucial for business growth by boosting online visibility, increasing organic traffic, and generating quality leads.
Results from SEO campaigns vary but can be significant within the first 6 months, with cases showing up to a 680% increase in search results. The success rate depends on the effectiveness of the SEO strategy and the team handling it.
SEO agencies offer retainer-based package pricing and hourly-based pricing. Retainer packages are popular for their broad range of services and consistency, while hourly rates offer flexibility and can be suitable for smaller or specific projects.
Top SEO professionals should have expertise in keyword research, analytical tools, technical SEO, on-page and off-page SEO, SEO content creation, user experience, and continuous learning to keep up with SEO trends and algorithm updates.
SEO pricing is influenced by your business goals, company size, current website status, and the level of competition for your target keywords. Customized strategies tailored to these factors will ensure the success of your SEO efforts.
For small businesses, managing SEO alongside primary duties can be overwhelming. Outsourcing SEO to professionals ensures the proper skills are applied, leading to better productivity and efficiency in achieving desired results.
Evaluate the competitiveness of your target keywords and the companies that currently rank well for them. Outranking strong competitors can deliver substantial web-based leads and requires a robust SEO strategy and appropriate budgeting.
Local SEO is often more affordable due to less competition, especially with city-specific keywords. eCommerce SEO can be more complex and expensive, influenced by factors like website size, product range, and industry competition. Both require strategies tailored to their unique needs and objectives.
