Social Media Marketing Pricing Packages
Increased demand for services combined with a need to see effective results is driving up the cost for small businesses. As a result, many start-ups will initially manage social media themselves. Later, once they grow bigger, they will begin to outsource to a social media agency. Are you ready to partner with a professional social media agency?
Social media management is an essential element of a successful marketing strategy for most small businesses, regardless of industry. Whether you’re a small family-run business or a mid-sized thriving enterprise, effective social media marketing can enhance your brand’s visibility, engage your audience, and fuel business growth.
Continue reading this social media management pricing guide to learn how to attain the best value from your social media budget.
Good
12 social posts / month
2 social media networks
1 social media consultation / month
Strategy, Audit & Competitive
Benchmarking Included
Better
16 social posts / month
3 social media networks
1 social media consultation / month
Strategy, Audit & Competitive
Benchmarking Included
Best
20 social posts / month
4 social media networks
1 social media consultation / month
Strategy, Audit & Competitive
Benchmarking Included
We Get Results
Property Management Company
82%
Growth in New Followers
Manufacturing Company
40%
Growth in followers on LinkedIn
Industrial Manufacturing Business
850%
Increase in website visits from social
Business Forum for Canada’s Thought Leaders and Newsmakers
300%
Growth on LinkedIn
Digital Marketing Pricing
How Much Does Digital Marketing Cost?
Our digital marketing pricing guide can help you determine how much you should be paying when working with an agency, and what you can expect for that investment. Small to midsize businesses can expect to pay anywhere from $1,500 to $12,000 per month. However, the most important question is: what is the right investment to achieve your business goals?
How Much Does Social Media Marketing Cost?
While it is very easy to create business accounts on different social media platforms, constantly updating and monitoring them can be very time consuming. Small businesses also find it difficult to find staff that is experienced and has the necessary knowledge.
In 2021 small and medium size businesses are spending at least $1500/month for professional social media content creation and platform management. If paid social is required, add an additional amount as your advertising budget.
If you are looking for customized service for your business or if you have more questions about our charges for social media, feel free to get in touch.
Social Media Management Packages
Which social media package is right for your business? Part of the answer is understanding where you are in your journey on social media. Another important aspect is having clear goals defined.
Understanding your industry and what your competitors are doing helps to define which social networks you should consider and to see the topics that are trending for your competitors.
The Growing Startup
As a start-up operating on a limited budget, you may have grown past trying to manage it yourself. Quite commonly at this stage, the start-up will engage a social media freelancer. They can be affordable, local and offer lots of flexibility. However, you might have encountered some limitations or challenges with the freelancer over time, which can be a sign that you’ve outgrown their capabilities.
If your business is growing and you need more from your social media marketing, it may be time to hire a professional full service social agency. Congratulations! You and your business are now ready to take the next step.
Your choice of package will largely hinge on your monthly management requirements. In this context, the “Good” package may be a great option for your business. Many of our start-up clients start here.
Priced at $1,500 per month, the “Good” package offers a comprehensive suite of services designed to elevate your social media presence. This includes up to 12 social media posts per month, published to two social media networks. A thorough strategy audit and competitive benchmarking are included in the package. To ensure your strategy remains effective and relevant, the package also includes a monthly social media consultation.
This entry level package offers rich features, flexibility, and lots of options to ensure your business maintains a strong social media presence at a modest price.
An Established Business Seeking Stronger Online Presence
With a robust customer base as a well-established business, perhaps you have been able to meet your revenue targets with repeat business from loyal customers. Social media has not been a priority for your business, and you may not have seen the need to grow a social media follower base.
Until recently some B2B and well-established businesses have either ignored or struggled with social media for their business. Times are changing rapidly. There is a shifting demographic with younger decision makers replacing traditional decision makers who are retiring.
In today’s digital age, the risk of an established business being perceived as outdated or not keeping up with the times is a genuine concern. Businesses who previously didn’t prioritize social media are now rushing to gain traction on the most relevant social networks for their industry.
For such businesses, the “Better” package may be an excellent fit. Priced at $2,500 per month, this package provides comprehensive social media marketing services that cater to your specific needs. It includes the creation and distribution of 16 social media posts per month, spread across three different social media networks. This ensures a consistent and engaging presence across the platforms most relevant to your audience
As with all our packages a monthly social media consultation is offered. This is a valuable opportunity to discuss progress, address any concerns, and adapt your social media strategy as needed.
This package can quickly get you noticed by your target audience across the essential networks they are on. With dedicated account management, and an eye to performance, your business will enjoy a thriving presence on social media.
Dialing Up Your Social Media Presence
If your business already maintains a regular presence on key social media networks, but you’re looking to elevate your professionalism, branding, and consistency, hiring agency experts offering comprehensive services can be highly cost effective.
Our “Best” package is designed to meet the complex needs of businesses who need to take their social media presence to the next level. With our comprehensive approach, your social media presence across multiple platforms is polished, active and engaging. The “Best” package is designed to maintain and grow your social media footprint with agency experts who work closely with your inhouse team.
Priced at $5,000 per month, our “Best” package includes the creation and management of up to 20 social media posts per month across up to four different social media networks to keep your brand top of mind and a leader in your category.
If managing social media within your business is not a viable option, but maintaining a strong brand presence is essential, a full-service social media agency partner is an exciting next step. We can deliver powerful social media strategies that are integrated into your other pillars of digital marketing including SEO, lead generation, conversion optimization strategies, paid social and content marketing.
Get social with all the levers of digital marketing working together for an exciting boost in marketing ROI!
The True Cost of Social Media Marketing for Small Business
Have you delegated social media to an employee, but are not seeing the growth and engagement on social that you’d hoped to see?
Often an employee is nominated to take on social media among smaller businesses. The problem is that this person has other responsibilities within the business. Unfortunately, this other work often takes priority over social media marketing and those social media profiles languish.
The pitfall is that these businesses have underestimated the workload – and expertise – required for competent management of social media channels. Done correctly, social management involves a wide range of tools, time, and expertise.
Here is a social media manager job description to give full visibility of what is involved in doing the job effectively, and part of the answer why your social media has been underperforming.
Multi-Platform Account Management
Efficiently managing accounts across different social platforms is an essential part of the job. Each network has its unique features and strengths. Each demands a unique approach, from content creation to engagement monitoring. Consistency in brand voice and visuals is key, and the expertise needed to juggle these elements will make a big difference to growth and engagement.
Competitor Analysis
Evaluating competitors' social strategies can provide insight into their successes, trending topics, and social gaffes to avoid. However, who should you consider a competitor? It takes expertise and a strategic eye to spot who to watch or follow.
Persona Development
With intensified competition for likes and shares, getting personal is the key to success. The development of persona has become a foundational best practice for brands in highly competitive consumer goods sectors, and increasingly for all brands including B2B businesses.
Persona development in social media is like creating friendly, imaginary customers who perfectly represent your target audience. Crafted from real-life customer data, they embody your audience's behaviors and lifestyles. Think of them as guiding stars for your content creation journey, making your online chats and shares even more engaging and relatable!
The right social media agency partner are experts in persona development, guiding your internal team to deeper insights and better quality, robust persona.
Platform-Specific Content Creation
Creating engaging content tailored to each social platform is vital. The audience, tone, and expectations vary across networks, necessitating a nuanced approach to messaging, format, and design. This customization process demands both creativity and a thorough understanding of each platform to work effectively.
Brand Tone Consistency
A consistent brand tone across all social media platforms is key to building trust and recognition. Every interaction should align with your brand's personality, and the effort to maintain this consistency is a benefit of working with an agency partner.
Audience Engagement
Interacting with your audience goes beyond mere post replies. It's about building relationships. Analyzing online behaviour at scale allows for more personalized strategies that will fuel growth, enhance customer satisfaction, and strengthen loyalty.
Social Post Effectiveness Monitoring & Reporting
Assessing the impact of your social posts by tracking engagement and conversion metrics is crucial. This ongoing analysis informs content strategy adjustments, ensuring your social media efforts are effective and contribute to the cost. An agency partner brings accountability and consistency to your social media presence. Managing social media is their only job.
Paid Social Campaign Management
With intensified competition to gain online growth, brands are using paid social in conjunction with a strong organic presence for better overall campaign performance. Overseeing paid advertising campaigns on social platforms is part of social media management but a separate set of skills as compared to content creation. From audience targeting to budget management, this area requires constant attention and a deep understanding of the social advertising platforms. Managing paid social has grown in complexity and getting results without overspending requires a strong social media agency partner.
Customer Support on Social Media
Providing timely customer support on social platforms is essential for some businesses. This involves actively monitoring and managing interactions, and then rapid-fire response when a customer issue escalates on social media. Maintain high customer satisfaction and defend your brand's reputation with a streamlined process to quickly address customer issues on social media.
Lead Generation Campaigns
Social media lead generation means implementing marketing strategies to capture quality business leads from social platforms such as LinkedIn, Facebook, Instagram, Youtube, X or TikTok as a few examples. We define a lead as the information someone who is interested in your product or service shares that enables you to follow up with them as a new sales opportunity.
Sales Funnel Development
For B2C and e-commerce businesses, designing a sales funnel that nurtures website visitors from brand awareness to purchase requires both technical skill and a strong online business acumen.
Sales funnel development involves a willingness to test many variables relentlessly, the ability to generate visually compelling content, to develop well thought out targeted ads, along with diligent measurement and fine tuning. There can be tremendous synergy between a business’s inhouse team and the expertise and laser focus of an agency partner.
As a small business, self-management of social media can be challenging. Juggling other responsibilities alongside social media networks often results in social media tasks falling by the wayside. Now that you have a stronger understanding of the full spectrum of tasks involved in effectively managing your social media presence, consider what tasks you will continue to manage internally, and which are better serviced by a social media agency.
Social Media Management Services
As a premier digital marketing agency, we provide an extensive suite of Social Media Marketing services, inclusive of targeted Social Media advertising. When you partner with us, you’ll benefit from the expertise of a devoted account manager, who, in collaboration with a Social Media Specialist, will ensure you’re consistently informed about the performance of your social media campaigns, including progress updates and detailed monthly reports.
Our competitive Social Media Marketing pricing is designed to deliver value and maximize your return on investment. Our expertise is tailored to meet the unique needs of your brand in the Canadian and US markets.
Our Social Media Management Services include
- Comprehensive Social Media Account Review
- Brand Reputation Assessment
- Thorough Competitive Benchmarking
- Data-Informed Social Media Strategy
- Unique Social Media Content Creation
- Customized Visual Content
- Diverse Content Formats
- Enhanced Post Ad Campaigns
- Expert Social Media Account Management
- Engaging Social Media Contests
- Proactive Community Engagement
- Structured Monthly Content Calendar
- Regular Performance Reports
- Around-the-Clock Analytics and Content Approval
- Initial Consultation and Strategy Session
- Social Media Profile Optimization
- Hashtag and Keyword Research
- Integration of Website and Social Media
- Strategic Link Building
- Monthly Strategy Calls
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| Social Media Networks | 2 | 3 | 4 |
| Social Posts | 12 | 16 | 20 |
| Setup Fee | $1,500.00 | $1,500.00 | $1,500.00 |
| Management Fee | $1,500.00 | $2,500.00 | $5,000.00 |
Ready to Get Started? |
Request A Proposal | Request A Proposal | Request A Proposal |
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| Initial Consultation | |
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| Data-Informed Social Media Strategy | |
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| Thorough Competitive Benchmarking | |
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| Monthly Performance Reports | |
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| Social Media Profile Optimization | |
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| Hashtag and Keyword Research | |
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| Integration of Website and Social Media | |
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| Comprehensive Social Media Account Review | |
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| Unique Social Media Content Creation | |
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| Customized Visual Content | |
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| Structured Monthly Content Calendar | |
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Ready to Get Started? |
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| Paid Social (fees extra) | |
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| Strategic Link Building | |
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| Boosted Posts | |
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| Diverse Content Formats | |
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| Engaging Social Media Contests | |
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Ready to Get Started? |
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| Request A Proposal | |||
| Good | Better | Best | |
| Social Media Networks | 2 | 3 | 4 |
| Social Posts | 12 | 16 | 20 |
| Setup Fee | $1,500.00 | $1,500.00 | $1,500.00 |
| Management Fee | $1,500.00 | $2,500.00 | $5,000.00 |
Ready to Get Started? |
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| Request A Proposal | |||
Common Social Media Management Pricing Questions
On average, social media management costs companies around $1,500 to $10,000/month depending on the number of networks and paid social strategies.
Average social media advertising pricing cost per month, using freelancer, ad spend.
Time and Opportunity Costs: Managing social media requires consistent effort. The time spent on crafting content, scheduling posts, and engaging with audiences could be used for core organization activities or strategic planning.
With TV and radio, you have to consider the spike in prices during peak times to advertise (rush hour traffic or popular shows). Billboard prices can also range based on quality of traffic and location. With social media marketing, you only have one “hidden” fixed cost – time.
Social media management is a process that involves creating content, scheduling its publication, developing a strategy, interacting with users, growing reach, and monitoring the performance of a company’s accounts on social media. It enables you to build relationships with subscribers and publish relevant posts.
The cost of social media management services can vary based on several factors including the size of the business, target audience, number of social media platforms managed, level of engagement required, content creation complexity, and the need for paid social media advertising. Additionally, costs can be influenced by the level of strategy development, brand reputation management, and the frequency of performance analysis and reporting.
The more social media platforms a business wishes to be active on, the higher the cost of social media management services will be. Each platform requires a tailored approach, content strategy, and regular engagement, which increases the workload for social media managers.
Yes, investing in social media marketing can lead to a positive ROI as it helps to increase brand visibility, customer engagement, and leads to conversions when done correctly. A well-planned social media marketing strategy can target the right audience and leverage analytics to optimize campaigns, resulting in a higher return on investment.
Choosing the right social media package depends on your business goals, target audience, and budget. Consider the number of posts, types of content, platforms to be managed, and additional services like strategy development and performance reporting. A consultation with a social media marketing specialist can help determine the best package for your business needs.
The decision to hire an in-house social media manager versus outsourcing to an agency depends on your budget, scale of operations, and long-term marketing goals. Agencies offer a team of experts and a broader skill set, while an in-house manager provides dedicated attention. Cost-wise, outsourcing can be more affordable due to the reduced overhead expenses compared to a full-time employee.
Audience engagement is critical for social media marketing success as it measures how actively involved your audience is with your content. High engagement rates can lead to increased brand loyalty, word-of-mouth promotion, and better insights into customer preferences, which all contribute to business growth.
Content creation is the cornerstone of social media management, as it involves designing posts that resonate with the audience and represent the brand’s voice. The complexity, quality, and frequency of content creation are significant factors that impact the cost of social media management services.
Social media management services help build a brand’s reputation online by maintaining a consistent brand voice, providing valuable and engaging content, responding to customer queries promptly, and managing the brand’s presence across various social platforms to create a positive image.
Yes, the cost of social media management can vary by industry due to different audience demographics, competition levels, and content requirements. Some industries might also require more frequent posting or specialized content that can affect pricing.
A comprehensive social media strategy audit can identify strengths and weaknesses in your current approach, provide insights into competitor strategies, and help refine your content and engagement tactics for better performance. This service is valuable for maximizing the effectiveness of your social media marketing investment.
Paid social media advertising campaigns are typically included in more comprehensive social media management packages. They involve creating and managing ads targeted at specific audiences to enhance reach, engagement, lead generation, and conversions, thus adding to the overall social media marketing cost but potentially offering higher returns.
Social media management services offer competitive benchmarking by analyzing the social media presence and performance of your competitors. This helps in understanding industry standards, identifying opportunities for differentiation, and setting realistic goals for your social media campaigns.
Regular performance reports in social media management services are significant as they provide insights into the effectiveness of your social media strategy. They help track progress, measure ROI, and make data-driven decisions to optimize future campaigns for better results.
